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2024 Summer Intern: Marketing Intern- Undergrad

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PepsiCo

Sep 27, 2023

Applications are closed

  • Internship
    Full-time
    Summer Internship
  • Marketing
  • New York

Requirements

  • Currently pursuing an undergraduate degree with an expected graduation date between December 2024 and May 2025
  • Preferred majors: Business or Marketing (Others will be considered)
  • Have a minimum GPA of 3.0. Please include on your resume.
  • Interest in working in one of the following locations:
  • Plano, Texas
  • Purchase, New York
  • Chicago, Illinois
  • This position is limited to persons with indefinite right to work in the United States
  • Minimum Qualifications - Each candidate is expected to:
  • Graduate with Bachelor’s degree within one (1) year of internship completion
  • This position is limited to persons with indefinite right to work in the United States
  • Preferred Candidate Experience and Characteristics:
  • Proven leadership through extracurricular involvement
  • Relevant marketing experience (on-or-off campus; either through part time jobs, academic clubs, or volunteer experiences)
  • Unique experiences that demonstrate creative instinct, passion for marketing and deep consumer empathy
  • Passion for consumer brands
  • Familiarity with digital media platforms
  • Strong analytical skillset with ability to find actionable, pragmatic solutions to complex problems
  • Ability to adapt in a dynamic and ambiguous environment
  • Strong drive for results
  • Intellectual curiosity

Responsibilities

  • At PepsiCo you can think like an entrepreneur, but with the global reach and resources to support you. As a Marketing Intern you will be given significant responsibility to create high impact marketing recommendations that enable PepsiCo to achieve short- and long-term strategic business objectives. In addition to core project work, you will develop and demonstrate functional ownership, leadership capability, and business acumen. The internship also provides exposure to best-in-class brands, campaigns, and marketers by means of professional development initiatives and mentorship
  • Responsibilities may include:
  • Partnering with agencies in the creation of brand positioning and communication strategies
  • Generating brand activation ideas and strategies based on consumer insights
  • Analysis of brand performance, competitor performance and channel dynamics.
  • · Development of communications plans in support of new product launches and promotional events
  • Support of innovation teams in consumer analysis, concept development and graphics development
  • The Summer Experience:
  • We believe internships are critical to nurturing top talent for our future, so we make them meaningful. Here is some of the experience you can expect to gain:
  • 10-weeks of marketing experience on a core marketing function including but not limited to brand, innovation, shopper marketing, sports marketing
  • Assigned mentor/buddy
  • Intern networking events, we hope you will leave with lasting relationships!
  • Executive leadership exposure
  • Insight into the many tracks your career can take as a marketer at PepsiCo such as General Management, CMO, and beyond!
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PepsiCo

What makes you unique, makes us better.

Retail & Consumer Goods
Industry
10,001+
Employees
1965
Founded Year

Mission & Purpose

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet.

Benefits

  • Well-being

    We offer programs for you and your family to help you reach your personal physical, emotional and financial well-being goals.

  • Retirement Benefits

    Our savings and retirement benefits are designed to help you reach your future retirement goals.

  • Health and Insurance Benefits

    We’re committed to helping you and your family live a healthy lifestyle. Our medical options provide access to quality, affordable health care.