6-Month Internship, Digital Marketing – Carol’s Daughter & SoftSheen Carson

L'Oréal

Feb 2, 2024

Applications are closed

Internship
Full-time
Summer Internship
Marketing
New York

Requirements

Specific Job Knowledge, Skill And Ability:
Excellent oral, written and interpersonal skills - strong presentation skills are required
Ability to project manage concurrent prioritizes with a focus on detail and timing.
Ability to work cross functionally and influence key decision makers in the organization
High analytical skills and strong affinity for all things technical
A self-motivator with strong interpersonal skills and a can-do attitude.
Intuitive and inquisitive self-starter with passion for product, consumers and retail.
A proactive team player who thrives in a goal-oriented, dynamic, ever-changing, fast-paced entrepreneurial environment while juggling multiple priorities with a sense of urgency.
Required Qualifications:
Recent graduate (within 12 months) of a BA degree or MA degree with no gap more than 5 months in education history and 1-2 years of digital marketing experience within the beauty, CPG, or relevant luxury industry.
Legally authorized to work in the US on a fulltime, permanent, and ongoing basis without requiring sponsorship now or in the future
Strong understanding of marketing principles and application – branding, advertising, CRM, analytics, SEM and SEO.
Demonstrated experience for UX best practices, site navigation, user flow and content management
Proficiency in MS Excel, PowerPoint, Word, Outlook and web-based applications.
Must have experience with Ecommerce backend systems (Demandware a plus) and emarketing CMS (Sitecore a plus)
Working knowledge of HTML and CSS languages a plus
Must be proficient in Google Analytics and other reporting systems
Photoshop

Responsibilities

Point person for all activities on SoftSheenCarson.com including development of key marketing/education pages, website hygiene and overall experience
Improve SEO health for brand sites. Partnership with cross-functional teams and SEO agency, track and optimize on-going including day-to-day management of blog (and agency), and development of a keyword strategy.
Oversee the planning and development of site production and ensure all cross-functional deliverables are met in accordance with assigned deadlines.
Develop insights from analytic tools and take decisive action on site based on web metrics
Support the digital leads on campaigns in progress to ensure best in class 360 digital launches
Lead all creative development in terms of timelines, trafficking of assets and liasoning with our creative agency. Additionally, ensuring rounds of creative are efficiently managed and feedback provided.
Manage digital campaigns for marketing calendars to ensure total visibility across brand
Work on social campaign reporting, comparing MoM performance and insights & analysis
Catalog campaign creative to track media activity throughout the year
Be lead attendant on meetings and share back learnings for team to ensure information fully disseminated across CAL team.

L'Oréal

Retail & Consumer Goods

Industry

10,001+

Employees

1909

Founded Year

Mission & Purpose

L'Oréal is a multinational beauty and cosmetics company that operates in various segments of the beauty industry, including skincare, haircare, makeup, and fragrance. They offer a wide range of beauty products and solutions through their diverse portfolio of brands. L'Oréal's ultimate mission is to provide innovative and superior beauty products that cater to the diverse needs and desires of individuals worldwide. Their purpose is to enhance people's lives through beauty, empowering individuals to express themselves, boost their confidence, and embrace their unique identities. L'Oréal aims to combine science, research, and creativity to deliver high-quality and sustainable beauty solutions that promote inclusivity, diversity, and self-expression. By continuously innovating and staying at the forefront of the industry, L'Oréal strives to shape the future of beauty and contribute to the well-being and self-esteem of consumers globally.