ABC Marketing Intern, Spring 2025

The Walt Disney Company

Oct 18, 2024

Applications are closed

Internship
Full-time
Summer Internship
Customer Relations
Marketing
Burbank

Requirements

Proficiency with MS Office Suite: Outlook, Excel, Word, Keynote, PowerPoint, Photoshop
Proficiency with both MAC and PC Operating Systems
A strong interest in television, the entertainment industry, partnerships/event marketing, and digital marketing
A passion for and knowledge of market trends, pop culture and current events
Strong social media and marketing skills, very familiar with Facebook, Twitter, Instagram, Snapchat, TikTok, and YouTube
Shows curiosity about diversity and inclusion and an eagerness to contribute to audience engagement initiatives
A proven high attention to detail and the ability to take direction from multiple partners, balance numerous projects simultaneously, prioritize deadlines and effectively work in a fast-paced environment
Problem solver with a positive, can do demeanor
Strong written and verbal communication skills
Event planning and/or experience facilitating partnerships between brands is a plus
Be enrolled in an accredited college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR must have graduated from a college/university within 6 months at time of application posting OR currently participating in a Disney College Program or Disney Internship
A student studying in their senior year or a recent graduate within 6 months of graduation date
Be at least 18 years of age
Possess unrestricted work authorization
Have not completed one year of continual employment on a Disney internship or Disney College Program
Able to have a consistent, reliable work schedule throughout the internship
The approximate dates of this internship are January 2025 through June 2025
Availability to work full-time hours (approximately 40 hours per week) for the duration of the internship. Monday to Thursday will be at the ABC office in Burbank and Fridays will be at home. Typically 9am-6pm PT, Monday - Friday. Possibility of working some nights and weekends.
Able to provide own housing for the duration internship program in the Burbank, CA area
Able to provide/have reliable transportation to/from work

Responsibilities

You will support all team members on a variety of projects as needed to help improve partnership and promotional opportunities for the company. Our intern will contribute to a wide-range of marketing strategies and tactics that serve to drive awareness around key network programming. This is a very fast-paced, hands-on creative environment. Balancing multiple projects with attention to detail is important. Our intern should be a self-starter who is passionate about television and requires moderate oversight in performing their duties.
Assist with promotional campaigns for strategically-selected consumer brands including partner identification, competitive research, concept development, contact sheet management, pitch deck development, and recap decks/wrap reports
Support the development of large-scale live events (CMA Fest, Essence Fest, Comic-Con, etc) screenings, and other experiential marketing initiatives and stunts
Assist with the development of promotional premium items for events, gifting and stunts, ensuring that all items are on brand and adhere to company quality requirements
Assemble marketing toolkits for key priorities and distribute to partners as needed (Hulu, cable affiliates, internal corporate partners, non-profit organizations, etc.)
Complete administrative tasks as assigned (manage team invoices and budget sheets, input projects into internal project management system, SAP, data reporting, recaps and tracking, etc.)
Share creative ideas for growth, efficiency and collaboration with team
Attending department meetings and brainstorms
Watching shows and writing copy for social media posts
Analyzing social media data
Brainstorming ideas for digital marketing executions
Creating and handling digital marketing assets
Helping deliver assets to appropriate internal and external stakeholders
Creating one sheet social media guidelines for premiere launches
Competitive analysis on the social media landscape

FAQs

What is the duration of the internship?

The internship runs from January 2025 through June 2025.

What are the working hours for this internship?

The typical working hours are approximately 40 hours per week, Monday to Thursday at the ABC office in Burbank and Fridays will be remote, usually from 9 am to 6 pm PT.

Is this internship paid?

Yes, the pay rate for this internship in California is $22.00 per hour.

Where is the internship located?

The internship is located at the ABC office in Burbank, CA.

Do I need to be enrolled in a college or university to apply?

Yes, applicants must be enrolled in an accredited college/university or have graduated within 6 months at the time of application.

Is transportation provided for the internship?

No, interns must provide their own reliable transportation to and from work.

Are there any restrictions on previous Disney internships?

Yes, applicants must have not completed one year of continual employment on a Disney internship or Disney College Program.

What will my responsibilities be as an intern?

Interns will assist with promotional campaigns, support the development of large-scale live events, assemble marketing toolkits, complete administrative tasks, and help with social media and digital marketing efforts.

Is prior experience in event planning required?

Previous experience in event planning and/or facilitating partnerships is a plus but not required.

Will I need to work evenings or weekends?

There is a possibility of working some nights and weekends as part of the internship.

What skills are needed for this internship?

Required skills include proficiency in MS Office Suite and social media platforms, strong attention to detail, problem-solving abilities, and strong written and verbal communication skills.

The Walt Disney Company

Entertainment & Media

Industry

10,001+

Employees

Mission & Purpose

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started! The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of… What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!