Assistant Media Planner

GSD&M

Oct 27, 2024

Applications are closed

Internship
Full-time
Summer Internship
Marketing
Media & Journalism
Austin

Requirements

* Priority given to candidates with previous experience or media internship*
* Assistant Media Planners should have the ability to work effectively in a team environment and independently. It is important that they are able to establish and maintain successful relationships within the team, the department, the agency, and with external partners.
* Strong communication skills, both verbal and written, and customer service skills are extremely important for Assistant Media Planners. They should be able to communicate and coordinate at all levels to their fellow team members and media partners to ensure an efficient communication flow both internally and externally.
* Assistant Media Planners should have a basic knowledge of media terminology and the math behind it. Additionally, they should have a basic understanding of digital, print, broadcast, and out of home media. Growth opportunities with ongoing mentorship will be available to increase their proficiency across all these areas.
* Assistant Media Planners should have the ability to support the planning team in research through proprietary and syndicated tools for audience analysis, development of campaign strategy, media planning, and competitive analysis. AMPs will learn how to utilize media research tools through a combination of hands-on training and self-paced training.
* Writing point of view (POV) papers to help evaluate opportunities for the client is often a regular planning function. Assistant Media Planners should be able to have conversations with media partners to understand an opportunity, use the media resources available to them to evaluate the opportunity against the media marketplace, leverage their knowledge of their client’s goals and objectives to see if this is on target and within the current strategy, and write up an informative yet concise POV for their client.
* Assistant Media Planners should have the ability to work on and manage multiple tasks at any given time and possess a high attention to detail and accuracy. It is also important that assistants are able to take full responsibility for their work and be able to prioritize work to meet any and all project deadlines.
* Knowledge of Microsoft Applications, particularly Excel and PowerPoint is a must. Ideally Assistant Media Planner would have prior experience developing Excel spreadsheets and managing large amounts of data and digital files.
* Strong analytical and organizational skills are extremely important for Assistant Media Planners; because data analysis is a large part of the job assistants need to have the ability to think quantitatively, to work with and organize large amounts of data, and to understand nuances in data.

Responsibilities

Assist Media Planners and Supervisors by creating and maintaining support elements such as: campaign flowcharts, budget reports, plan summaries, status reports, performance reports, maintaining buy details, and trafficking information
Verify that print, digital, and out of home ads ran as purchased
Utilize and understand proprietary and syndicated research tools used for media planning, audience research, competitive analysis, and reporting purposes
Provide ongoing assistance on analyses and reporting of campaigns, including current performance, optimization opportunities, competitive tracking, and post buys
Track and verify billing documentation and assist in the monthly billing process
Develop agency point of views on media opportunities for submission to the client
Assist in the development of media plans, launch process, and campaign maintenance
Maintain relationships with vendor rep community on behalf of GSD&M and clients

FAQs

What is the primary responsibility of an Assistant Media Planner?

The primary responsibility of an Assistant Media Planner is to help develop consumer experience recommendations by leveraging various tools and research to make informed and strategic decisions, as well as actively participating in brainstorming and assisting in the launch, maintenance, and optimization of media campaigns.

Is previous media experience or an internship required for this position?

Yes, priority is given to candidates who have previous experience or a media internship.

Who does the Assistant Media Planner report to?

The Assistant Media Planner reports to a Media Planner or Media Supervisor.

What types of media channels will I work with as an Assistant Media Planner?

You will work cross-functionally across various media channels, including both online and offline channels.

What skills and capabilities are important for this role?

Important skills include teamwork, strong communication (verbal and written), basic knowledge of media terminology, analytical skills, attention to detail, and proficiency in Microsoft applications, particularly Excel and PowerPoint.

Will I receive mentorship in this role?

Yes, Assistant Media Planners will receive mentorship, guidance, and training to help grow their media skills and develop a deep understanding of the strategic media planning process.

How does the Assistant Media Planner contribute to campaign reporting and analysis?

The Assistant Media Planner assists in the ongoing analysis and reporting of campaigns, including tracking current performance, identifying optimization opportunities, and conducting competitive tracking.

Is travel required for this position?

No, travel is minimal for this position, typically ranging from 0-5%.

Will I need to interact with vendor partners?

Yes, maintaining relationships with the vendor rep community on behalf of GSD&M and clients is part of the role.

What kind of tasks will I be dealing with on a daily basis?

Daily tasks may include creating and maintaining campaign flowcharts, budget reports, performance reports, verifying ad placements, tracking billing documentation, and developing agency points of view on media opportunities.

GSD&M

Marketing & Advertising

Industry

5001-10,000

Employees

1971

Founded Year

Mission & Purpose

GSD&M is a creatively driven, full-service agency born and raised in Austin, TX. Our strategy? We’re in the business of growing our clients’ businesses and have helped grow some of the world's most successful brands. We’re a full-service advertising agency, but our work goes beyond just making ads. We are a company that uses the power of purpose to drive success with our clients. We partner with our clients to discover, define and articulate their core purpose beyond making money and translate that vision into the marketplace. The return for us? Our work makes a difference for our people, our clients and our communities.