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Brand Marketing Summer (STAR) Intern

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Mercedes-Benz AG

1mo ago

  • Internship
    Full-time
    Summer Internship
  • Customer Relations
    Marketing
  • Atlanta

AI generated summary

  • You must be a rising junior or senior in a relevant Bachelor's program with strong storytelling, Excel, PowerPoint skills, social media knowledge, and be organized in a fast-paced environment.
  • You will assist with campaign planning, manage timelines, review social media content, coordinate production, analyze performance, monitor trends, collaborate cross-functionally, and support agency coordination.

Requirements

  • To qualify for this internship opportunity, you must be a rising junior or rising senior enrolled in a Bachelor's program.
  • Preferred concentration of study:
  • Marketing
  • Communications
  • Advertising
  • Analytics
  • Related field.
  • Desired Knowledge, Skills And Abilities
  • Strong written storytelling and concise presentation skills
  • Proficiency in Excel and PowerPoint
  • Familiarity with major social platforms (Instagram, TikTok, YouTube, X, LinkedIn) and emerging formats
  • Organized, detail oriented, and comfortable juggling multiple deadlines in a fast paced environment

Responsibilities

  • Campaign support: Assist with planning, trafficking, and QA for integrated campaigns (social, digital, video, OLV, and select traditional).
  • Help manage timelines, status docs, and asset trackers to keep campaigns on schedule.
  • Social media: Review copy, build content calendars, route assets for approvals, and support growth of MBUSA accounts.
  • Content production: Coordinate deliverables for photo/video shoots and short form content; support versioning for various platforms.
  • Measurement & insights: Analyze campaign performance, help build reports, and summarize learnings to inform optimization and creative iteration.
  • Market & competitor scanning: Monitor competitive activity, cultural trends, and platform shifts; compile POVs to inform messaging, targeting, and creative.
  • Cross functional collaboration: Partner with Media, Retail Marketing (Tier 3), Corporate Communications, and Legal to ensure alignment on messaging, measurement, and governance.
  • Agency/vendor coordination: Help route briefs and feedback to external agencies.

FAQs

What is the duration of the Brand Marketing Summer Intern position?

The internship lasts for 8.5 weeks during the summer.

What is the location of the internship?

The internship is based onsite at the Mercedes-Benz USA headquarters in Sandy Springs, GA, and requires working 4 days a week.

What are the educational requirements for this internship?

Candidates must be rising juniors or rising seniors enrolled in a Bachelor's program.

What fields of study are preferred for this internship?

Preferred concentrations include Marketing, Communications, Advertising, Analytics, or related fields.

What type of experience should candidates have?

Candidates should have strong written storytelling skills, concise presentation abilities, and proficiency in Excel and PowerPoint.

Are there any specific skills or platforms that candidates should be familiar with?

Yes, candidates should be familiar with major social platforms such as Instagram, TikTok, YouTube, X, and LinkedIn, as well as emerging formats.

What will interns be responsible for during their internship?

Interns will support campaign planning, social media management, content production, performance analysis, market scanning, cross-functional collaboration, and agency coordination.

Is this internship a paid opportunity?

The job description does not specify whether the internship is paid; for details regarding compensation, please reach out directly to the contact provided.

Who can I contact for more information about the internship?

You can contact Molly Zhang at molly.m.zhang@mbusa.com for more information.

Does Mercedes-Benz USA have an equal opportunity employment policy?

Yes, Mercedes-Benz USA is committed to fostering an inclusive environment and provides equal employment opportunity to all qualified applicants without regard to various characteristics protected by law.

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Mercedes-Benz AG

Automotive
Industry
10,001+
Employees

Mission & Purpose

Mercedes-Benz is a renowned global automotive company that specialises in luxury vehicles, trucks, buses, and mobility services. With a rich heritage spanning over a century, Mercedes-Benz is synonymous with exceptional engineering, innovative design, and a commitment to uncompromising quality. Their extensive product lineup includes a wide range of cars, SUVs, and electric vehicles that embody elegance, performance, and cutting-edge technology. Mercedes-Benz's ultimate mission is to provide customers with unparalleled driving experiences, setting new standards of safety, comfort, and sustainability. With a focus on innovation, craftsmanship, and the pursuit of automotive excellence, Mercedes-Benz continues to shape the future of mobility and lead the industry with their iconic brand and unwavering dedication to customer satisfaction.