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Brand PR and Influencer Marketing Intern

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Keurig Dr Pepper Inc.

Mar 5, 2024

Applications are closed

  • Internship
    Full-time
    Starts on May 05
    Summer Internship
  • Marketing
    Media & Journalism
  • Montréal

Requirements

  • Proactivity
  • Creative thinking and curiosity
  • Writing, editing and storytelling skills
  • Analytical skills
  • Decision-making/problem-solving skills
  • Time and project management skills
  • Team player
  • Strong communication skills in both English and French oral and written
  • Bachelor’s degree in Marketing, Communications, or a related field in progress

Responsibilities

  • Support the team in all aspect of brand PR and Influencer Marketing project management
  • Learn the ropes of the profession by executing in-house PR campaigns as well as managing external PR agencies
  • Manage the PR and Influencer Marketing efforts on 1-2 small projects, with the support of the team and the Manager
  • Stay current on social media and Influencer Marketing best practices through industry research and learning opportunities
  • Learn the social media amplification aspect of influencer marketing
  • Create an internal PR and influencer processes reference document, and update and optimize the internal PR tools utilizing research to find best practices, trends, and recommendations
  • Identify trends and opportunities on social media platforms to increase brand awareness
  • Brainstorm new and creative approaches to influencer marketing campaigns
  • Support with campaign reports, analyze the results using platform insights to measure ROI and, drive continuous improvements across campaigns
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Keurig Dr Pepper Inc.

Retail & Consumer Goods
Industry
10,001+
Employees
1981
Founded Year

Mission & Purpose

Keurig Dr Pepper (KDP) is a leading beverage company in North America, with annual revenue in excess of $14.1 billion and nearly 28,000 employees. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. and Canada. The Company’s portfolio of more than 125 owned, licensed and partner brands is designed to satisfy virtually any consumer need, any time, and includes Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's®, CORE® and The Original Donut Shop®. Through its powerful sales and distribution network, KDP can deliver its portfolio of hot and cold beverages to nearly every point of purchase for consumers. The Company is committed to sourcing, producing and distributing its beverages responsibly through its Drink Well. Do Good. corporate responsibility platform, including efforts around circular packaging, efficient natural resource use and supply chain sustainability.