FAQs
What is L'Oréal Brandstorm 2025 about?
L'Oréal Brandstorm 2025 is an innovative competition that invites participants to reinvent the male beauty industry by creating groundbreaking devices, products, or services that address the evolving needs of men.
Who is eligible to participate in Brandstorm 2025?
Participants must be between the ages of 18 and 30 to register for the competition.
How do I register for Brandstorm 2025?
You can register by completing the registration form available via the provided link for L'Oréal Brandstorm.
What is the format for the project submission?
Participants must submit a 3-slide pitch deck (in PPT or PDF format) along with a 3-minute video (in MP4 format) introducing their team and answering predefined questions.
Can I participate alone?
No, you need to form a team of three to participate in the competition.
What benefits do all participants receive?
All participants will receive a Certificate of Participation, develop valuable skills in innovation, marketing, and project management, and have potential opportunities for professional growth within L'Oréal.
What do local winners receive?
Local winners will receive mentoring from L'Oréal experts and the chance to represent their country at the International Finals.
What is the grand prize for the international winning team?
The international grand prize includes an all-expenses-paid trip to L'Oréal's HQ in Paris to pitch their idea, along with a three-month mission at L'Oréal Global Headquarters to study the feasibility of the project, eventually leading to a permanent “Management Trainee” contract.
When is the registration and submission deadline?
The registration and submission deadline is March 17th.
What are the evaluation criteria for the competition?
The evaluation criteria include innovation, sustainability, inclusivity, feasibility, scalability for the project, and judgment, resilience, ambition, empathy, and learning agility for the team.
What happens after the submission deadline?
After the submission deadline, there will be a local selection period followed by the local finals where finalists will pitch their ideas.
Do I need to create a new account to apply?
No, you should not create another account with a different email as it might merge your records and delete your application history. Use the same account for all applications.