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Digital Assistant - Fashion (Fixed Term Contract)

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Selfridges

10d ago

  • Internship
    Full-time
    Off-cycle Internship
  • London

AI generated summary

  • You should be analytical, organized, detail-oriented, a team player with strong communication skills, and comfortable using technical tools to solve problems and prioritize tasks.
  • You will support content updates, manage product attribution, analyze data for recommendations, track stock, perform site walks, and assist in optimizing for revenue and conversion.

Requirements

  • Analytical and able to problem solve – you are comfortable using data to inform decisions
  • Organised and proactive. You are able to prioritise tasks and be responsive to business needs
  • Attention to detail with the ability to troubleshoot and identify issues
  • Team player with strong communication skills
  • Comfortable using technical tools and systems

Responsibilities

  • Support the Optimisation Specialist to deliver the divisional strategy which is set by the Senior Digital Manager
  • Assist with signing off content briefs across digital touchpoints such as mega menus, PLP and CLPs, and actions required for CRM support (emails nominations & sequencing etc).
  • Develop skills within our systems (Fredhopper, STEP, Google Analytics) to execute daily tasks
  • Own the set up product attribution (including product flags onsite).
  • Using data driven insights enabling you to regularly update product recommendations across the site (landing pages, email comms, paid marketing support noms)
  • Assist the Optimisation Specialist in updating the divisional content calendars to capture onsite changes
  • Understand the divisional performance and support the Optimisation Specialist with delivering actions to help drive revenue and conversion
  • Be responsible for updating stock availability across Fashion product onsite.
  • Understand and action solutions to minimise abandonments with support from the Trading Manager
  • Perform regular site walks across all devices ensuring site standards are adhered to and support in rectifying any issues
  • Perform regular competitor site walks, highlighting any key opportunities for improvements

FAQs

What is the primary responsibility of the Digital Assistant in this role?

The primary responsibility of the Digital Assistant is to support the day-to-day management, trading, and optimization of the Selfridges website across devices.

Who will the Digital Assistant be supporting in their role?

The Digital Assistant will support the Optimisation Specialist and the Senior Digital Manager in executing the divisional strategy.

What kind of tasks will the Digital Assistant be expected to perform?

The Digital Assistant will assist with signing off content briefs, updating product recommendations, managing stock availability, and performing site walks among other responsibilities.

What skills are required for the Digital Assistant position?

Required skills include analytical problem-solving, organization and proactivity, attention to detail, strong communication, and comfort with technical tools and systems.

Will the Digital Assistant need to use specific systems or tools?

Yes, the Digital Assistant will need to develop skills within systems such as Fredhopper, STEP, and Google Analytics to execute daily tasks.

How will the Digital Assistant contribute to driving revenue and conversion?

The Digital Assistant will support the Optimisation Specialist in understanding divisional performance and delivering actions based on data-driven insights to help drive revenue and conversion.

Is there a need for regular competitor analysis?

Yes, the Digital Assistant will perform regular competitor site walks to identify key opportunities for improvements.

Are attention to detail and troubleshooting skills important for this role?

Yes, attention to detail and the ability to troubleshoot and identify issues are crucial for the Digital Assistant role.

How does the Digital Assistant interact with the wider team?

The Digital Assistant is expected to be a team player with strong communication skills, collaborating effectively with different team members, including the Trading Manager and Optimisation Specialist.

What is the duration of the employment contract for the Digital Assistant position?

The position is a fixed-term contract.

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Selfridges

A Top 10 Most Loved Workplace in the UK for 2022 By Newsweek International

Retail & Consumer Goods
Industry
1001-5000
Employees
1909
Founded Year

Mission & Purpose

Selfridges is a high-end department store chain in the UK, known for offering a wide range of luxury products, including fashion, beauty, homeware, and gourmet food. Their ultimate mission is to provide an extraordinary shopping experience that delights and inspires customers. The purpose of Selfridges is to curate an exceptional selection of high-quality and exclusive products, combined with innovative retail experiences and outstanding customer service. They aim to be a leader in the retail industry by continuously evolving, embracing sustainability, and creating a destination where customers can discover the latest trends and enjoy a unique and immersive shopping environment.