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Digital Content & Activation Assistant

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Coty

3mo ago

  • Internship
    Full-time
    Off-cycle Internship
  • Customer Relations
    Marketing
  • London

AI generated summary

  • You should be passionate about beauty, detail-oriented, digitally savvy, and a strong communicator. Be proactive, project-driven, and proficient in MS Office; knowledge of Photoshop is a plus.
  • You will support content preparation for launches, manage product image updates, collaborate with agencies, maintain digital content, analyze data, and track competitor activities.

Requirements

  • Passion for brands and beauty
  • Excellent execution/eye for detail every time – able to work methodically and focused whilst remaining flexible and proactive
  • Passionate about digital - has good knowledge of online shopping and is digitally savvy. Candidate needs to be native to online shopping themselves, and ideally in beauty.
  • Confidence in communicating internally and externally both in-person and virtually. Excellent communication skills both written and verbal and ability to build strong working relationships
  • Can-do attitude and able to work quickly with haste and vigour
  • Motivated to manage projects both in/externally with colleagues and agencies
  • Good knowledge of Word, Excel, Outlook and PowerPoint and preferred (though not critical) knowledge of Photoshop
  • Ability to work with autonomy, use initiative on areas of specific responsibility plus work effectively to deadlines
  • Strong team player with ability to effectively listen, contribute and influence
  • Positive, energetic, and eager to grow

Responsibilities

  • Support the Content Specialists across the preparation of content readiness for new product launches on retailer websites and social channels – potential end-to-end ownership of some launches including image collation, copy correcting, ordering artwork, briefing agencies.
  • Working with brand (locally and globally) to understand brand priorities and deliver relevant content to Sales teams and retailers that support business growth.
  • Own the existing product image update process – the packaging of our products is constantly changing and requires upkeep and external communication across all retailer digital channels.
  • Own the creative images expiration process – identifying on sites where brand imagery has/will be expiring and will need to be removed, communicating this to retailers and following up until content is removed.
  • Support the Content Specialists in maintaining the online content within local internal and external platforms – managing local product assortment catalogues and adding/updating/removing content as necessary.
  • Work with third party design agencies on bespoke retailer needs and briefs including banners for site promotions.
  • Work with our digital marketing team and Content team to understand brand media activities and work on our third-party platform on the creation of brand campaign retailer landing pages, set up unique links for each digital channel, analyse the data from the reports and share learnings with the Content and Sales teams to guide future planning.
  • Maintain a view of external competitor and x-category executions across digital channels that could help us develop new and interesting pieces of content and communications that resonate with customers and helps drive sales. Sharing this with the team and owning recommendations and builds.

FAQs

Do we support remote work?

Yes, we do support remote work in a hybrid format.

Is this position an entry-level role?

Yes, this role is a 12-month graduate position, making it suitable for recent graduates.

What kind of brands will I be working with in this role?

You will have the opportunity to work with well-known brands such as Lacoste, Rimmel, Calvin Klein, and Max Factor.

What skills are required for this position?

Candidates should have a passion for brands and beauty, excellent communication skills, a can-do attitude, and proficiency in Word, Excel, Outlook, and PowerPoint. Knowledge of Photoshop is preferred but not critical.

What are the main responsibilities of the Digital Content & Activation Assistant?

Responsibilities include supporting content readiness for new product launches, maintaining online content, working with design agencies, and analyzing campaign data.

Will there be opportunities for professional growth in this role?

Yes, the role offers opportunities for growth and development through exposure to various projects and collaboration with internal teams and external partners.

Is previous experience in digital marketing necessary?

While previous experience in digital marketing is not strictly required, a strong passion for digital and online shopping is essential.

How will I communicate with stakeholders in this role?

You will communicate with stakeholders both internally and externally through various channels, including in-person meetings and virtual communications.

What is the salary range for this position?

The salary will be competitive and aligned with your knowledge and experience.

What is the focus of the e-Commerce team at Coty?

The e-Commerce team focuses on delivering online content that drives sales while respecting brand equities and guidelines across the Consumer Beauty and Prestige Beauty divisions.

Are there specific tools or platforms I will need to use in this role?

Yes, you will work with internal and external content platforms, as well as collaborate with third-party design agencies, so familiarity with relevant digital tools is beneficial.

Is collaboration important in this position?

Yes, being a strong team player and contributing effectively to team discussions and initiatives is crucial for success in this role.

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Coty

Fearless. Forward. You.

Manufacturing & Electronics
Industry
10,001+
Employees
1904
Founded Year

Mission & Purpose

Since 1904, Coty has fearlessly pioneered innovation across the beauty industry. We have a reputation for breaking new ground; a history of ‘firsts’ and ‘bests’ that has laid the foundation for the industry as we know it today. For over a century, our brands have been empowering people to express themselves and create their own vision of beauty. It’s a legacy we’re proud to own and grow. We work hand-in-hand with our people, our partners and our customers. Together, we unleash every vision of beauty. We stand for the beauty of diversity and the diversity of beauty - celebrating and inspiring all the expressions of beauty that exist and that will exist. We honor you, and we honor our planet. We create Beauty That Lasts. A beauty that is both good to people and the world. Our mission is to create a forward thinking beauty; Products that provide new, innovative and simply better science based solutions. Let’s keep making over the beauty world TOGETHER.

Benefits

  • Health Insurance

  • Flexible Working

  • Maternity & Paternity Leave

  • Pension Plan