Intern - Footwear Product Management

Wilson Sporting Goods Co.

Dec 2, 2023

Applications are closed

Internship
Full-time
Off-cycle Internship
Marketing
Creative Arts & Fashion
Chicago

Requirements

Our intern will be working towards an Associate's Degree or Bachelor's Degree in Marketing, Fashion, Merchandising, Management.
Additional qualifications will include:
Strong interest in the footwear industry and marketing principles.
Excellent written and verbal communication skills.
Proficiency in market research and analysis.
Familiarity with Microsoft Office, Excel and basic design software (Adobe Suite, Canva, etc.).
Detail-oriented and capable of multitasking in a fast-paced environment.
Ability to work collaboratively in a team setting and independently when required.
Previous experience in marketing, merchandising, or related areas is a plus but not mandatory.

Responsibilities

Project Phases:
Understanding and Immersion:
Introduction to Teams: Familiarization with design, production, marketing, and sales teams involved in the product creation process.
Product Line Sessions: Participation in and observation of product line discussions to grasp the brand's vision and market demands.
Process Streamlining:
Sample Management: Develop a systematic approach to cataloging and organizing footwear samples for easy accessibility and reference.
Workflow Analysis: Identify bottlenecks and inefficiencies in the current product creation process, proposing and implementing solutions for streamlining.
Managing Marketing Materials:
Marketing Material Inventory: Inventory and categorization of existing marketing materials used by the brand, marketing and sales teams.
Streamlining Distribution: Develop a process for timely and efficient distribution of marketing materials to the respective teams, ensuring they have the necessary resources for their tasks.
Cross-Functional Collaboration:
Team Liaison: Act as a central point of contact between various departments, ensuring seamless communication and coordination.
Regular Updates: Conduct regular meetings or reports to update teams on progress, gather feedback, and maintain alignment on project goals.
Optimization and Documentation:
Process Documentation: Create comprehensive documentation outlining optimized processes, including best practices and key learnings.
Recommendations and Presentation: Prepare a final presentation summarizing the project, highlighting improvements, and offering recommendations for ongoing enhancement.
Expected Outcome:
Improved efficiency in the product creation process.
Enhanced coordination and communication between different teams.
Streamlined distribution and access to marketing materials for improved sales and marketing efforts.
Evaluation:
Feedback from team members and supervisors.
Assess the impact on efficiency and coordination within the product creation teams.
Review of the final documentation and recommendations presented.
This project aims to provide the intern with a holistic view of footwear product creation operations while allowing them to contribute to streamlining processes and improving overall efficiency

Wilson Sporting Goods Co.

Empowering every human to live like an athlete.

Manufacturing & Electronics

Industry

1001-5000

Employees

1914

Founded Year

Mission & Purpose

Wilson Sporting Goods Co., a subsidiary of Amer Sports Corporation, is one of the world’s leading manufacturers of high performance sports equipment, apparel and accessories. Since 1914, Wilson has been on the mission to help athletes everywhere reach their true potential. For more than 100 years, Wilson has studied the powerful and symbiotic relationship an athlete has with his/her equipment. With that relationship in mind, the Company invents, designs and engineers game-changing products using state-of-the-art sports technologies and expertise, and the insights and ambassadorship of its 10,000 member strong Wilson Advisory Staff. This Staff is comprised of top youth, college, amateur, and professional athletes, teams, coaches, programs and leagues from around the world. The Company’s unwavering commitment to innovation pushes its sports into new territories, including digitally connected, socially sharable, and highly customizable products. This dedication and focus is woven throughout the Wilson global culture, which thrives on collaboration, experimentation, passion, teamwork, persistence, ingenuity and positivity. Today, millions of Tennis, Baseball, Softball, Football, Basketball, Soccer, Volleyball and Golf athletes choose to use Wilson products as they prepare for and compete in matches, games, tournaments and championships. Wilson is headquartered in Chicago, IL, with offices and staff in more than 100 countries. The global Wilson team is 1,600 strong and growing.