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Intern, Marketing Analytics - Summer 2024

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Miami HEAT

Mar 3, 2024

Applications are closed

  • Internship
    Part-time
    Summer Internship
  • Marketing
  • Miami

Requirements

  • Desired Qualifications:
  • To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
  • Education and/or Experience:
  • Self-starter with excellent organizational skills
  • Strong written and verbal communication skills
  • Ability to take direction, meet deadlines and balance multiple tasks
  • Excellent interpersonal and time management skills
  • Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
  • Proficiency with Apple Software, Adobe Software, Canva, and Microsoft Office including Word & PowerPoint
  • Expert Excel user, must be familiar with analyzing data and know how to use pivot tables
  • In-depth knowledge of all social platforms including Instagram, TikTok, Facebook, Twitter, and LinkedIn required.
  • In-depth knowledge of Google Analytics (UA and GA4) and Shopify Analytics. Familiarity with Google Tag Manager, PowerBI, and Supermetrics is a plus.
  • Exhibits knowledge of company identity, mission, and goals.
  • Must be enrolled in a college or university

Responsibilities

  • Assist with the creation of UTM tracking links for influencers, retail, and ticketing digital marketing campaigns.
  • Generate channel-level reporting and insights for key marketing campaigns, supporting our email, paid social, organic social, and app teams.
  • Manage tagging strategy for Miami HEAT social media (Facebook, Twitter, Instagram & Tik Tok) in order to generate insights across different campaigns and content series.
  • Develop and distribute social media content reports
  • Study trends in social media, research popular social media platforms, study emerging social media tools and observe how often those platforms and tools are used.
  • Identify habits of our online customers and suggest ways to reach a broader audience
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Miami HEAT

Entertainment & Media
Industry
201-500
Employees

Mission & Purpose

The Miami HEAT came into the NBA for the 1988-89 season as part of a two-phase league expansion. The HEAT are three-time NBA Champions, winning in 2006 and back-to-back in 2012 and 2013. The team competes in the Southeast Division of the Eastern Conference.