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Intern: Marketing Analytics (Summer 2024)

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Bayer

Dec 7, 2023

Applications are closed

  • Internship
    Full-time
    Summer Internship
  • Data
  • Saint Louis

Requirements

  • Required qualifications:
  • Enrolled in a degreed program in a marketing related field during the duration of the internship program
  • SQL & Excel skills (aggregations, joins, CASE statements, CTE’s, math, text, logical, and lookup functions)
  • Basic knowledge of digital marketing success metrics and benchmarking
  • Experience creating data visualizations, such as bar charts, line charts, and histograms
  • Preferred qualifications:
  • Familiarity with analytic tools (Google Analytics, Adobe Analytics, Heap.io)
  • Basic statistics knowledge such as descriptive stats, correlation, regression, and hypothesis testing
  • Passion for digital marketing industry
  • Ability to quickly learn and process information
  • Experience with analyzing large sets of data to find insights
  • Experience with standardizing/normalizing data from multiple systems to get to a common data set

Responsibilities

  • The Marketing Analytics intern will contribute to the FieldView™ engagement marketing team success by working with a cross-functional team and actively participate in day-to-day functions. The Marketing Analytics Intern is responsible for conducting data analytics, reporting, and multi-variate and/or A/B testing.
  • The internship will provide hands on exposure and relevant experience for the role of a data specialist within the realm of marketing. This internship will focus on supporting the needs of the team through data centralization and analyzing and interpreting metrics. The Engagement Marketing team focuses on both the customer and product lifecycle. The team works closely to deliver the most relevant messages to the right customers, at the right time.
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Bayer

Science for a better life

Science & Healthcare
Industry
10,001+
Employees
1863
Founded Year

Mission & Purpose

Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Our products and services are designed to benefit people and improve their quality of life. At the same time, we aim to create value through innovation, growth and high earning power. Our products help address some of today’s biggest challenges, including global population growth, an aging society and the need to make efficient – and, wherever possible, sustainable – use of natural resources. In line with our mission “Bayer: Science For A Better Life,” we aim to improve people’s quality of life by preventing, alleviating or curing diseases. We also help provide an adequate supply of high-quality food, feed and renewable plant-based raw materials. For these endeavors, we focus on developing and successfully commercializing innovative products and solutions based on scientific knowledge.