Internship – Direct Digital Marketing (Spring 2025)

Universal Orlando Resort

Jun 14, 2024

Applications are closed

Internship
Full-time
Off-cycle Internship
Marketing
Orlando

Requirements

In pursuit of an Associate, Bachelor or Graduate degree at an Accredited Institution with current class standing of Junior or above.
Recent graduates will not be eligible for this program.
Minimum cumulative 2.8 GPA is required.
An official transcript may be required upon request.
Preferred majors include: Marketing, Communications, Advertising, Business Management, Hospitality, Public Relations.
Additional information:
Preferable skills for success in role include but not limited to:
Experience with direct digital marketing (lifecycle, mobile messaged, direct/1:1 marketing, digital marketing) with an understanding of integrating communication strategies preferred.
Must be efficient in Microsoft Office Programs including, but not limited to: Word, Excel, and PowerPoint.
Strong interpersonal skills, problem-solving abilities and organization.
Exceptional attention to detail.
Superior written & verbal communication skills.
Work in a fast-paced environment and adhere to deadlines.
Ability to work autonomously and/or in teams.
Consistent attendance.

Responsibilities

Maintains project timelines and identifies opportunities for improvement.
Assists with pre- and post- campaign analytics and metrics.
Conducts program testing, collaborating with internal partners and stakeholders.
Provides support for campaign execution.
Monitors performance metrics, meticulously documenting them, and discerning opportunities and patterns for improvement to optimize program effectiveness.
Collaborates closely with various departments to ensure seamless integration of the channel into broader marketing strategies.
Executes new content for triggered communications and implements monthly e-newsletters while maintaining comprehensive project management.
Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training, and Team Member involvement activities.
Performs other duties as assigned.

FAQs

What will the Direct Digital Marketing intern be responsible for during their internship?

The Direct Digital Marketing intern will be responsible for facilitating various direct digital marketing initiatives, documenting marketing communication journeys, executing data-driven tactics to enhance guest engagement, and overseeing project management.

What skills or experience are required for this internship?

The ideal candidate for this internship should have knowledge of direct digital marketing concepts, experience with data-driven marketing strategies, strong organizational and project management skills, and the ability to work collaboratively in a fast-paced environment.

What will the intern gain from this experience?

The intern will gain valuable insights into the role of direct digital marketing communications in managing customer relationships, practical experience in executing digital marketing tactics, and the opportunity to work on real-world projects that impact guest engagement and conversion rates.

Universal Orlando Resort

Here you can be a part of the action.

Entertainment & Media

Industry

10,001+

Employees

1990

Founded Year

Mission & Purpose

For years, we’ve been creating a legacy of unforgettable experiences for our guests. Our guests are immersed into the sights and sounds of some of the greatest movies and most legendary stories, and our Team Members are the ones who help make those incredible experiences come alive. Our Team Members realize that delivering world-class service is more than just an expectation…it’s The Universal Way. It’s who we are. It’s what we do. And, it’s the reason we strive to be recognized as the number one entertainment destination in the world. As a part of the COMCAST NBCUniversal family, we are as committed as ever to continuing to build spectacular experiences based on the most compelling and dynamic movies, books and TV franchises in the universe. We are poised for growth and success and are focused on the future. Our Team Members not only deliver experiences of a lifetime, they create them! At Universal Orlando Resort™, we create a balanced and rewarding work environment while encouraging individual growth and development. As a Team Member, we’ll partner with you to help identify your personal goals and provide career guidance. Best of all, it’s our philosophy to always try and promote from within first. Now, what could be more promising than that! It’s a big Universe. Where do you fit in?