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Lifecycle Marketing Intern, Summer 2024

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Power Digital Marketing

Apr 15, 2024

Applications are closed

  • Internship
    Full-time
    Summer Internship
  • Marketing
  • United States
    Remote

Requirements

  • Strong interest in a career that blends creativity and analytics
  • Excellent oral and written communication skills
  • Outstanding editing and proofreading skills
  • Ability to prioritize and balance multiple tasks
  • Must be detail oriented
  • Must have a passion for storytelling

Responsibilities

  • Research and identify client USPs to determine what will speak to the end consumer
  • Learn and understand lifecycle marketing best practices, strategies, and processes
  • Create lifecycle topic calendars for a variety of clients
  • Segment audiences based on behavioral/demographic data and create custom email copy to speak to different groups of users
  • Build out targeted customer journeys based on data
  • Optimize the user experience based on key learnings from past data
  • Analyze email performance and report on findings while providing strategic recommendations for the future
  • Assist the Lifecycle team with ad hoc project
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Power Digital Marketing

We’re a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition.Power Digital

Marketing & Advertising
Industry
501-1000
Employees
2012
Founded Year

Mission & Purpose

Power Digital is a growth marketing firm fueled by technology and driven by a talented team of consultative marketers, creatives, analysts and technologists. We ignite revenue growth and brand recognition for leading and emerging brands around the world. Marketing is no longer about a singular offer or what your brand presents visually. It’s a sprawling journey with countless touch points. Consumers shop with their values and gravitate towards brands they trust. They want to be a part of a tribe. A story. What’s more, the path to purchase needs to be fast, frictionless and personable. The media landscape is vastly different, too. Measurement is smarter but also harder than ever. Marketing should be a strategic business driver, a road that leads to profitable revenue growth and brand lift. We take the guesswork out of marketing, making the most from your investment so you get what you really care about: growth, handled from planning to execution. Our experienced team develops custom marketing playbooks fueled by your data, market trends and industry insights to set you apart from the competition, designed to drive revenue and brand lift. Our proprietary technology, nova, analyzes a company’s digital ecosystem using multiple first-party data sources to build informed and custom marketing plans. And, nova de-risks investments by optimizing capital allocation––putting marketers, operators and the investment community in a strategic seat at the table. When you know the customer journey, singular channels don’t matter because you’re building a strategic program. That’s what we are in the business of: igniting growth and brand recognition for the brands we are lucky to call our clients.