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Marketing Analytics Intern, Regional Programs (Summer 2024)

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Cloudflare

Mar 25, 2024

Applications are closed

  • Internship
    Full-time
    Summer Internship
  • Marketing
    Business, Operations & Strategy
  • Austin

Requirements

  • Interest in B2B marketing for a technical buyer and audience. Basic understanding of cloud technology is a bonus.
  • Familiarity with account-based marketing and digital marketing channels.
  • Willingness to learn Salesforce, Marketo, Tableau, 6sense, Demandbase, Contentful, and other demand gen tech stack tools.
  • Strong analytical skills with the ability to monitor and evaluate marketing performance data.
  • Excellent written and stellar presentation skills.
  • Curiosity and eagerness to learn about industry standards, KPIs, and best practices.

Responsibilities

  • Current university student in Analytics, Marketing, Business, Economics, or other quantitative fields
  • Monitor the performance of all Americas marketing programs, including events, paid social, display, content syndication, webinars and other marketing channels.
  • Analyze attributed pipeline, efficiency (ROI), and conversion of each marketing channel.
  • Conduct in-depth analysis into ‘time-to-pipeline’ for various marketing channels.
  • Research industry standards for various KPIs, such as MQL and MQL to pipeline conversion to establish benchmarks and identify gaps in current processes.
  • Establish standardized reporting to be leveraged by field marketers and programs team to understand the impact of various programs and make recommendations for optimizing pipeline and ROI.
  • Document Cloudflare’s workflows, data orchestration, and stakeholders involved in the sales funnel to help flag bottlenecks.
  • Partner with our field marketing, programs, and campaigns teams to understand the execution and measurement of campaigns through various channels (email, display, paid social, webinars, etc.) and surface feedback.

At Cloudflare, we have our eyes set on an ambitious goal — to help build a better Internet.

Technology
Industry
1001-5000
Employees
2009
Founded Year

Mission & Purpose

Cloudflare is a web infrastructure and cybersecurity company that provides a range of services to protect and optimise websites, applications, and networks. They offer a global network of servers that acts as a reverse proxy, delivering content and protecting websites from various online threats such as DDoS attacks and malicious bots. Cloudflare's ultimate mission is to help build a better Internet, making it faster, more secure, and reliable for users worldwide. Their purpose is to provide businesses and individuals with the tools and services to enhance their online presence and protect against cyber threats. Cloudflare aims to make the Internet more accessible, efficient, and safe by offering scalable solutions that improve website performance, ensure uptime, and safeguard against various security vulnerabilities. They prioritise the speed, security, and privacy of Internet users, working towards a more resilient and secure digital environment.

Culture & Values

  • Principled

    We are principled. Our mission to help build a better Internet is bold and ambitious, and we take it seriously. We create our products and features with a global mindset and democratize important and innovative technologies that drive adoption of the latest standards.

  • Curious

    We are curious. Our team is made up of pioneering innovators that approach some of the Internet’s toughest challenges with interest and a desire to learn. We are committed to providing exceptional customer service and solving customer problems in clever and technically astute ways.

  • Transparent

    We are transparent. We don’t believe in withholding vital information from our customers, but instead prioritize clear and open communication at all times. Most importantly, we hold ourselves accountable when we make mistakes—and we do everything we can to learn from them.

Benefits

  • Competitive pay

    We offer a competitive total rewards package, where every employee is an owner of our stock.

  • Take-what-you-need vacation

    We encourage employees to find a comfortable work-life balance by taking as many days off as they need while still being able to perform their jobs satisfactorily. (We really mean it!)

  • Paid maternity & paternity leave

    Our global parental leave policy allows up to sixteen paid weeks of bonding leave time for all qualifying new parents.

  • Employee benefits

    We offer a comprehensive benefits package including healthcare, life insurance, short- and long-term disability, pension plans in accordance with the market practice in our locations.

  • Commuter program

    We are flexible about where we work and value connecting at the office. Our commuter benefits program is in place to support team members' commute to work via public transportation without the extra cost burden.

  • Wellbeing

    Global offerings that provide mental health, childcare and family forming support to our employees across our offices.