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Marketing Intern, Strategic Marketing - Summer 2024 (Onsite based in Dallas, TX)

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Tenet Healthcare

Nov 25, 2023

Applications are closed

  • Internship
    Full-time
    Starts on Jun 02
    Summer Internship
  • Marketing
  • Dallas

Requirements

  • Sophomore, Junior, or Senior year in 4-year accredited college, studying marketing
  • Basic understanding of digital marketing
  • Prefer Experience with Google Analytics, and Social Platforms
  • Detail oriented - Strong attention to detail and desire for excellence in quality
  • Strong interest in exploring and applying modern day media platforms and the tools used to engage consumers
  • Efficient – Passion for moving faster, producing more, and identifying solutions for major improvements; loves to identify bottlenecks and fix them through collaboration
  • Self-motivated- Outcomes-focused individual who holds herself/himself to a high performance standard, but maintains a sense of proportion and humor
  • Authentic- Has deep integrity and holds personal and professional values consistent with Tenet’s mission, vision, and values
  • Proficiency in MS Word, Excel and Outlook
  • Excellent critical thinking/problem solving skills
  • Interest in learning about healthcare marketing

Responsibilities

  • Insights:
  • Understand consumer journey mapping: Analyze consumer user behavior and provide recommendations on how to improve consumer experience
  • Research and share competitive analysis on top websites and top healthcare websites. Provide distilled learnings/insights on what top competitors are doing and recommendations for Tenet’s web strategy.
  • Web UX/UI:
  • Content Updates: Assist in developing and updating website content, including text, images, videos, etc.
  • Content Optimization: Collaborate with the team to ensure website content is aligned with branding guidelines, value proposition for key service lines, and SEO-friendly.
  • User Experience (UX): Using our web data, analyze user behavior and feedback to propose improvements for a better website experience.
  • Marketing:
  • Assist with various marketing activities and project management across the integrated marketing team. Specifically, the content and creative team.
  • Monitor results of marketing assets and channels to identify best practices and share, as needed, across field marketing teams.
  • Internship Description:
  • Develop learning objectives
  • Opportunity to participate and learn about the marketing mix across Content/Creative, Marketing Automation/Web, Media, and Marketing Operations.
  • Analyze data
  • Weekly check-ins with marketing buddies and bi-weekly check-ins with hiring manager
  • Opportunity to provide and receive feedback
  • End of summer presentation
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Tenet Healthcare

Science & Healthcare
Industry
10,001+
Employees
1967
Founded Year

Mission & Purpose

Tenet Healthcare Corporation (NYSE: THC) is a diversified healthcare services company headquartered in Dallas. Our care delivery network includes United Surgical Partners International, the largest ambulatory platform in the country, which operates or has ownership interests in approximately 465+ ambulatory surgery centers and surgical hospitals. We also operate 60 acute care and specialty hospitals, approximately 110 other outpatient facilities, a network of leading employed physicians and a global business center in Manila, Philippines. Our Conifer Health Solutions subsidiary provides revenue cycle management and value-based care services to hospitals, health systems, physician practices, employers and other clients. Across the Tenet enterprise, we are united by our mission to deliver quality, compassionate care in the communities we serve.