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Marketing Strategy & Analytics Summer (STAR) Intern

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Mercedes-Benz AG

2mo ago

  • Internship
    Full-time
    Summer Internship
  • Marketing
    Business, Operations & Strategy
  • Atlanta

AI generated summary

  • You must be a rising junior or senior in a relevant Bachelor's program with strong skills in Microsoft Suite, data analysis, problem-solving, and communication.
  • You will gather market research, collaborate on strategic briefs, attend strategy meetings, support campaign planning, develop reports, and present insights to marketing and agency teams.

Requirements

  • To qualify for this internship opportunity, you must be a rising junior or rising senior enrolled in a Bachelor's program.
  • Preferred concentration of study:
  • Marketing
  • Brand Strategy
  • Communications
  • Business Administration
  • Business Management
  • Desired Knowledge, Skills And Abilities
  • Proficiency in PowerPoint and other MicroSoft Suite tools
  • Ability to analyze and interpret data
  • A self-starter who applies a solution-oriented approach
  • Strong problem formulation, problem-solving, time management, and prioritization skills
  • Strong oral and written communication skills

Responsibilities

  • Gather market research and intelligence to help inform marketing strategies and strategic brief development.
  • Collaborate with agency partners, internal business units to develop strategic briefs and monthly analytics reporting
  • Attend weekly strategy meetings and work with agency partners to add agenda topics.
  • Cross collaboration with agency Strategy team to develop campaign study reports and timelines
  • Alignment with Product Management Market Intelligence team to review and extract insights for strategic planning
  • Support research and presentation build for our diverse strategy initiatives
  • Participate in campaign planning process
  • Develop competitive analysis reports
  • Present key reports and briefings to marketing and agency teams

FAQs

What is the duration of the internship?

The duration of the internship is 8.5 weeks.

Where is the internship located?

The internship is located at our Sandy Springs, GA headquarters.

What is the required educational background for applicants?

Applicants must be rising juniors or rising seniors enrolled in a Bachelor's program.

What are preferred fields of study for this internship?

Preferred fields of study include Marketing, Brand Strategy, Communications, Business Administration, and Business Management.

What are the working hours for the internship?

Interns are required to work onsite 4 days a week during the internship.

Is there any specific software proficiency required for this internship?

Yes, proficiency in PowerPoint and other Microsoft Suite tools is required.

What skills are desired for this internship position?

Desired skills include the ability to analyze and interpret data, strong problem-solving abilities, time management, prioritization skills, and strong oral and written communication skills.

What kind of responsibilities will interns have?

Interns will gather market research, collaborate with agency partners, attend strategy meetings, support research initiatives, and develop competitive analysis reports, among other tasks.

Are there any benefits associated with this internship?

Yes, benefits include employee events, health measures, retirement plan options, mobility offers, flexible working hours, employee discounts, coaching, and potential employee participation in company initiatives.

How does Mercedes-Benz USA promote diversity in hiring?

Mercedes-Benz USA is committed to fostering an inclusive environment and provides equal employment opportunity to all qualified applicants without regard to various protected characteristics.

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Mercedes-Benz AG

Automotive
Industry
10,001+
Employees

Mission & Purpose

Mercedes-Benz is a renowned global automotive company that specialises in luxury vehicles, trucks, buses, and mobility services. With a rich heritage spanning over a century, Mercedes-Benz is synonymous with exceptional engineering, innovative design, and a commitment to uncompromising quality. Their extensive product lineup includes a wide range of cars, SUVs, and electric vehicles that embody elegance, performance, and cutting-edge technology. Mercedes-Benz's ultimate mission is to provide customers with unparalleled driving experiences, setting new standards of safety, comfort, and sustainability. With a focus on innovation, craftsmanship, and the pursuit of automotive excellence, Mercedes-Benz continues to shape the future of mobility and lead the industry with their iconic brand and unwavering dedication to customer satisfaction.