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Marketing Technology Analyst Internship

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The Coca-Cola Company

Jan 24, 2024

Applications are closed

  • Internship
    Full-time
    Summer Internship
  • Marketing
  • Atlanta

Requirements

  • Technical Skills:
  • SQL, Big data, Postgres
  • Configure cloud systems like AWS, Azure, etc.
  • Data modelling techniques and languages
  • Data Analytics such as linear regression, perspective & predictive modelling techniques
  • Nice to have – Marketing technology tools such as Consumer Data Platforms (CDPs), Demand Side Platforms (DSPs), and Web Analytics
  • Functional Skills:
  • Product management
  • Technology management
  • Communication and excitement for new challenges
  • Cross-functional & geographical collaboration
  • Education Requirements:
  • Currently pursuing a degree in Computer Science, Computer Engineering, Data Analytics, Data Engineering, or similar field of study.

Responsibilities

  • Understand the AdTech & MarTech domains, tools, and capabilities used for audience segmentation and activation
  • Execute SQL queries for data analysis and key performance metrics
  • Understand Marketing analytics data and derive patterns & audience cohorts that can be used for marketing campaign activation
  • Analyze PII data to understand consumer propensity to buy, churn, and consumer lifetime value
  • Leverage cloud storage systems, including Amazon Web Services (AWS), to enable marketing data flow into the Consumer Data Platform (CDP) for marketing campaign activation
  • Build and analyze post-campaign data from AdTech and MarTech systems for audience and campaign optimization
  • Analyze and share new data opportunities for consumer audience extension and targeting
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The Coca-Cola Company

Retail & Consumer Goods
Industry
10,001+
Employees
1892
Founded Year

Mission & Purpose

The Coca-Cola Company is a global beverage corporation that offers over 500 brands in more than 200 countries and territories, including well-known products such as Coca-Cola, Dasani, Fanta, and Sprite. Their ultimate mission is to refresh the world and inspire moments of optimism and happiness through their beverages. The company's purpose is to continually transform their portfolio by reducing sugar in their drinks, introducing innovative products, and minimising their environmental impact through initiatives like water replenishment and recycling. With their bottling partners, they employ over 700,000 people, contributing to economic opportunities in communities worldwide.