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Marketing Undergraduate Intern

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The Coca-Cola Company

Jan 23, 2024

Applications are closed

  • Internship
    Full-time
    Summer Internship
  • Marketing
  • Atlanta

Requirements

  • The ability to contribute, to make a difference and have a tangible impact – turning your passion into action;
  • Creative and fresh thinking in your work and your life, regardless of your role;
  • A learning mindset – be a sponge absorbing every experience as an opportunity to learn and grow with us
  • A spirit of collaboration – you thrive when you work with a diverse range of people with different views, perspectives and priorities;
  • A pragmatic and commercial mindset that understands the challenge of sustainability.
  • Marketing Concepts: Knowledge of and ability to apply basic marketing concepts used in the development of marketing plans. (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation)
  • Thought Generation: Ability to generate new ways of thinking about consumers and applying to businesses (e.g., experiential marketing, intuitive trend forecasting, and product innovation).
  • Collaboration: Ability to collaborate cross-functionally across the organization, listen with empathy to understand different points of view, and communicate to various audiences by expressing ideas clearly, balancing passion with comprehension.
  • Passion: Passionate about consumer marketing and The Coca-Cola Company
  • Education requirement: Current pursuing a Bachelor's degree in Marketing, Business, or related field of study with a final graduation date no earlier than December 2024.
  • Travel: Summer internships may require limited travel based on assignment

Responsibilities

  • In posting to this profile, you may be considered for potential internship opportunities within the following groups:
  • Integrated Media Exchange – Sports Marketing
  • Integrated Media Exchange – Creative Agency Marketing
  • Integrated Media Exchange – Social and Digital Marketing
  • Integrated Media Exchange – Media Partnerships
  • Human Insights
  • Marketing Operations & Marketing Capabilities
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The Coca-Cola Company

Retail & Consumer Goods
Industry
10,001+
Employees
1892
Founded Year

Mission & Purpose

The Coca-Cola Company is a global beverage corporation that offers over 500 brands in more than 200 countries and territories, including well-known products such as Coca-Cola, Dasani, Fanta, and Sprite. Their ultimate mission is to refresh the world and inspire moments of optimism and happiness through their beverages. The company's purpose is to continually transform their portfolio by reducing sugar in their drinks, introducing innovative products, and minimising their environmental impact through initiatives like water replenishment and recycling. With their bottling partners, they employ over 700,000 people, contributing to economic opportunities in communities worldwide.