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Omni-channel Marketing & Automation Intern - Summer 2024

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Miami HEAT

Mar 4, 2024

Applications are closed

  • Internship
    Part-time
    Summer Internship
  • Marketing
  • Miami

Requirements

  • To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Comfortable working with disparate requests from numerous clients on various timelines to schedule digital campaign production and communications, optimized for business results.
  • Attention to detail, creativity, teamwork, problem-solving, desire to learn new technologies, communication skills.
  • Experience with assembling, executing, and reporting on multi-channel campaigns is preferred.
  • Proven experience with the following platforms: Eloqua, Adobe Creative Suite, Microsoft Office and/or Movable Ink.
  • Sports/entertainment/travel industry experience preferred (B2C).
  • Preferred this candidate be organized and detail oriented. Able to meet tight deadlines and adapt to a fast-paced, fluid environment while balancing multiple tasks at once. Proficient in Microsoft Applications including Word, Excel, and PowerPoint preferred. Basic knowledge of the Adobe Creative Suite.

Responsibilities

  • Assist in the digital marketing campaign processes: gather requirements, request for creative elements, design audience segments, build marketing automation workflows, deliver communications, and report on results, all while identifying and recommending optimization opportunities.
  • Work with key partners across the organization including marketing, ticket sales, corporate partnerships, premium and partnerships sales and service, season ticket membership services, and retail to manage their email campaigns.
  • Assist in customer journey mapping and design of marketing automation campaigns.
  • Build and edit emails, landing pages, and other digital assets with HTML, CSS or the Adobe Creative Suite, when needed.
  • Assist with creation of reports for measuring campaign performance.
  • Produce accurate process documentation to support ongoing program optimization efforts.
  • Perform other duties as assigned or apparent.
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Miami HEAT

Entertainment & Media
Industry
201-500
Employees

Mission & Purpose

The Miami HEAT came into the NBA for the 1988-89 season as part of a two-phase league expansion. The HEAT are three-time NBA Champions, winning in 2006 and back-to-back in 2012 and 2013. The team competes in the Southeast Division of the Eastern Conference.