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Praktikant BMW Brand Management und Brand Collaborations (w/m/x)

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BMW Group

Oct 31, 2024

Applications are closed

  • Internship
    Full-time
    Placement Program
  • Customer Relations
    Marketing
  • Munich

Requirements

  • * Studium in Internationalem Marketing, Kommunikationswissenschaft, idealerweise mit Schwerpunkt Markenmanagement, digitale Kommunikation, Events oder ein vergleichbarer Studiengang.
  • * Zweite Hälfte Diplom-/Bachelorstudiengang oder Masterstudium.
  • * Erste praktische Erfahrung im Bereich Marketing, Events oder Agenturen.
  • * Erfahrungen im Umgang mit Luxus und Premium-Marken.
  • * Affinität für Design, Kunst, Golfsport oder digitaler Unterhaltung.
  • * Überdurchschnittliches Interesse an (Mode-, Luxus- und Lifestyle-) Marken, Kulturmarketing und Zeitgeist-Themen.
  • * Starker Umgang mit MS Office (Powerpoint) und Adobe Photoshop.

Responsibilities

  • Unterstützung bei der kommunikativen Aktivierung der Kooperationsprojekte über alle Kanäle (gemeinsame Erstellung von Inhalten mit Künstler:innen/Talenten, Kulturpartner:innen, Marken, VIP-Events, Online- und Social Media, Werbung, PR usw.) hinweg, in Zusammenarbeit mit den relevanten Schnittstellen und National Sales Companies.
  • Recherche und Tracking diverser kommunikativen Maßnahmen (e.g. Trendscouting, Event KPIs, Media-Reichweite, etc.)
  • Mitwirkung bei der visuellen und inhaltlichen Gestaltung interner und externer Kooperationsmedien (z.B. Präsentationen und kommunikative Medien wie Preview, Review Präsentationen, Filme, Einladungen, etc.)
  • Unterstützung bei der Erstellung und Aufbereitung von Strategie- und Konzeptunterlagen.
  • Koordinierung von administrativen Tätigkeiten mit intern und mit externen Partner:innen (z.B. Fahrzeugmanagement, Ticketübersichten, Zimmerbuchungen, Agenda-Management, Reisekosten usw.).

FAQs

What is the duration of the internship?

The internship lasts for 6 months.

When does the internship start?

The internship starts on January 1, 2025.

What are the working hours for this internship?

The internship is a full-time position.

What type of tasks will I be responsible for?

You will support the activation of collaboration projects, conduct research on communication measures, assist in the design of internal and external media, help prepare strategic documents, and coordinate administrative tasks.

What qualifications do I need to apply?

You should be studying International Marketing, Communications, or a similar field, ideally in the second half of your diploma/bachelor’s or master's program, with practical experience in marketing, events, or agencies.

Is prior experience with luxury brands required?

Yes, experience with luxury and premium brands is preferred.

What software skills are necessary for this role?

Proficiency in MS Office (particularly PowerPoint) and Adobe Photoshop is required.

Will I receive mentorship during the internship?

Yes, you will receive comprehensive mentoring and onboarding during your internship.

Are there opportunities for personal and professional development?

Yes, the internship offers personal and professional development opportunities.

Is there any support for accommodation?

Yes, apartments for students are available based on availability and only at the Munich location.

What is the company's stance on diversity and inclusion?

The BMW Group values diversity and inclusion in all dimensions and considers it a strength for their teams, ensuring equality and fair treatment in recruitment decisions.

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BMW Group

Automotive
Industry
1-10
Employees

Mission & Purpose

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries. In 2023, the BMW Group sold over 2.55 million passenger vehicles and more than 209,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees. The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

Benefits

  • High Work-Life Balance

    Striking a healthy balance between work and personal life is important to us. It keeps us motivated and productive in the long term and thus contributes to our company's success. We support our employees in this aim: through flexible working time models, with care obligations towards dependents, assistance with child care and provision of services and facilities promoting fitness and health.

  • Paid Holiday

    With our paid holiday, we always have enough time to pursue our wanderlust. Whether we feel like visiting countries abroad or just exploring our homeland, there’s no reason to rush. From our balcony or the mountains to exotic beaches, with the amount of free time we can explore, relax, recharge our batteries and simply enjoy life wherever we are.

  • Flexible Working Time Models and Home Office.

    We give special priority to the needs of women and men who wish to devote more time to the family on a temporary basis and also to employees with care obligations towards dependents. Far beyond the legal requirements the BMW Group offers employees the possibility of working flexibly: e.g. the options range from working from home or flexitime days through non-working shifts.

  • Performance-Related and Above Average Pay.

    As performance is highly valued at the BMW Group, we offer our talents performance-related pay that far exceeds legal and collectively agreed requirements. And holiday pay makes every trip even more enjoyable, but that’s not all by far.

  • Employee Vehicle Programme.

    Discovering that unique go-kart feeling – or simply enjoying sheer driving pleasure: all our colleagues have the opportunity to drive their very own BMW or MINI on particularly attractive terms. This way, for many talents enjoying work already starts on the way to the office. With our vehicle configurator, we can create our dream car according to our own wishes and then buy it at an attractive discount – it’s also possible to finance or alternatively lease it. But that’s not all, as we can also benefit from special conditions on a wide range of used cars.

  • Health Management Programmes.

    We want to keep our talents in the best of health. We have our own company healthcare service, which includes preventative measures, stress management, nutritional advice and health training, such as a cardiac sports group. Our medical officers always have time for us: whenever we need medical advice, we can just drop in. We also provide medical screening, vaccinations as well as first-aid kits before business trips abroad and a lot more.