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Spring 2024 - Digital Marketing & Crm Intern

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Hugo Boss

Nov 3, 2023

Applications are closed

  • Internship
    Part-time
    Off-cycle Internship
  • Marketing
  • New York

Requirements

  • Available 3 days a week for the Spring 2024 semester, on location
  • Resourceful; highly organized with the ability to meet deadlines, and completion of task and projects assigned
  • Outgoing and proactive personality (out of the box thinker)
  • Highly proficient with MS Office, especially in PowerPoint & Excel
  • Strong communication skills
  • Excellent analytical skills
  • Previous Digital/CRM experience is a plus, but not required
  • As a Spring 2024 Intern:
  • You must be able to work on location, 20-24 hours per week
  • Intern for the full Spring term - January 22 - May 10, 2024
  • The minimum & maximum rate of pay will be fixed at $15 per hour
  • Must be an active student, entering junior or senior year
  • This position is not eligible for relocation

Responsibilities

  • Supporting marketing team in organizing various projects to support the business across brick and motor, digital & ecommerce
  • Partnering with digital marketing team to assist with marketing calendar & email creatives
  • Utilize CDP software to provide results on sales & consumer habits
  • Track email & online traffic for US, CA, MX utilizing various digital measurement tools (EX: Google Analytics)
  • Maintain the monthly Birthday program, check correct information flow (CRM)
  • Email copy to be translated for Canada & Mexico
  • Develop email monthly tracker & maintain marketing KPI Calendar
  • Optimize marketing effectiveness by developing persona-driven content and customer insights to create interactive buyer journeys.
  • Conducting benchmarking and analyzing customer reports including but not limited to, data capture reporting, customer voice reporting, retention & reactivation reporting, email marketing reporting (US, CA & MX)
  • Ad Hoc Benchmarks (email/ digital activations in the market)
  • Ad Hoc Creative briefs for retail partners
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Hugo Boss

Take the next step and find the perfect job for you – What's your HUGO BOSS?

Retail & Consumer Goods
Industry
10,001+
Employees
1924
Founded Year

Mission & Purpose

At HUGO BOSS, we firmly believe that the passion and dedication of our employees is the essence for the successful execution of our “CLAIM 5” growth strategy. A strong commitment to empowering people and teams is therefore firmly anchored in “CLAIM 5”. In this context, our HUGO BOSS values – entrepreneurial spirit, personal ownership, team mentality, simplicity & quality, and youthful spirit – play a key role. They form the guiding principle for day-to-day cooperation and are intended to foster a spirit of mutual trust. The aim is to create an environment that enables all employees to develop their individual talents and thus directly contribute to the success of “CLAIM 5”. On top of that, HUGO BOSS intends to continue positioning itself as one of the most attractive employers in the fashion industry. This, in turn, should enable us to attract the best talents in the sector.