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Steinbeis Master-Student in Marketing (f/m/x)

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ZEISS Group

Dec 12, 2024

  • Internship
    Full-time
    Placement Program
  • Customer Relations
    Marketing
  • Aalen
  • Quick Apply

AI generated summary

  • You need a Bachelor’s in Economics or related fields, marketing experience, strong organizational skills, strategic thinking, proficiency in MS Office, and fluency in English. Knowledge of Salesforce and Adobe preferred.
  • You will support retail marketing strategies, manage social media, prepare performance reports, optimize community communication, and coordinate projects across teams globally.

Requirements

  • Bachelor’s degree in Economics, Business Administration, Marketing or Communication, with a interest in pursuing a dual Master program in collaboration with Steinbeis
  • Work Experience or initial marketing skills, especially in digital marketing
  • Strong organizational and communication skills, paired with a customer-focused and collaborative mindset
  • Strategic thinking as well as strategy development skills
  • Knowledge of Salesforce Marketing Cloud, Adobe InDesign and Photoshop is highly preferred
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint)
  • Fluent in English, written and verbal

Responsibilities

  • Support in developing and implementing retail marketing and branding strategies to enable the long-term business success of our ZEISS Business Partner Program
  • Support in developing and implementing global campaigns and business benefits over all touchpoints and in all markets, ensuring global consistency and regional efficiency
  • Take on operational tasks independently, such as the social media channel management of ZEISS VISION CENTER and the digital marketing support for these premium customers
  • Prepare reports and KPI analyses to support performance tracking
  • Support the management and development of the ZEISS VISION CENTER community and ensure an ongoing experience sharing among the group
  • Plan, implement and optimize community mailings for the ZEISS VISION CENTER owners around the world
  • Develop an editorial plan for continuous communication and implement the automated processing of communication measures
  • Operate within a global corporate matrix, coordinate projects cross-functionally and ensure alignment with local teams and agencies

FAQs

What is the job title for this position?

The job title is Steinbeis Master-Student in Marketing (f/m/x).

What kind of programs are being offered in conjunction with this position?

This position is part of a Dual Master program in collaboration with Steinbeis.

What are the primary responsibilities of this role?

The primary responsibilities include supporting the marketing and community management of the ZEISS Business Partner Program, developing and implementing marketing strategies, managing social media channels, preparing reports, and coordinating projects across functions.

What qualifications are required for applicants?

Applicants should have a Bachelor's degree in Economics, Business Administration, Marketing, or Communication, along with initial marketing skills, preferably in digital marketing.

Is there any specific software knowledge required for this job?

Yes, knowledge of Salesforce Marketing Cloud, Adobe InDesign, and Photoshop is highly preferred, along with proficiency in Microsoft Office (Word, Excel, PowerPoint).

What language proficiency is required for this position?

Fluency in English, both written and verbal, is required.

Will there be opportunities for independent work?

Yes, the role includes taking on operational tasks independently.

What kind of team environment can applicants expect?

Applicants can expect a collaborative team environment focused on customer success, operating within a global corporate matrix.

Who can applicants contact for more information about the recruitment process?

Applicants can contact Selina Safradin, the ZEISS Recruiting Team representative, for more information.

What is the company's focus in terms of product offerings?

The company focuses on manufacturing ophthalmic lenses that help people achieve clearer vision, with a diverse range of tailored products and measurement systems.

Manufacturing & Electronics
Industry
10,001+
Employees
1846
Founded Year

Mission & Purpose

ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling 10 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology and Consumer Markets (status: 30 September 2023). With around 43,000 employees, ZEISS is active globally in almost 50 countries with around 30 production sites, 60 sales and service companies and 27 research and development facilities (status: 30 September 2023). Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl Zeiss Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG.