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Strategy Diversity Fellowship - Spring 2024

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Taylor

Nov 19, 2023

Applications are closed

  • Internship
    Full-time
    Starts on Jan 02
    Off-cycle Internship
  • Business, Operations & Strategy
  • United States
    Remote

Requirements

  • This is a postgraduate opportunity open to:
  • Recent graduates who hold an undergraduate or master’s degree
  • Those who are currently completing a master’s program
  • Prior experience/internships at PR, Digital/Social, Creative agencies or relevant coursework
  • Basic knowledge and experience with tools such as Brandwatch, eMarketer, Helixa, Mintel, MRI/Simmons, Sprinklr, and/or others
  • Strong attention to detail, organization, multitasking, and time-management
  • Writes, presents, and communicates in an articulate and persuasive manner, across a variety of platforms, including social media
  • Team player who enjoys working with and helping others in a collaborative environment
  • Curious and open to others' ideas and viewpoints with a willingness to learn and take constructive feedback
  • A good problem solver who seeks to make improvements and learns from mistakes

Responsibilities

  • Creative Strategy:
  • Collaborate with multidisciplinary team and other departments including other strategists, creatives, and account teams to create high-impact work that solves client and customer challenges
  • Supports the development of smart, contextual customer journeys and audience segmentation for clients
  • Assist with research and analysis to prepare client-facing POVs, thought-leadership and reports on client business information, industry trends, influencer content performance, social/web content performance, media coverage, and competitive set
  • Ability to clearly distill research, programming/content performance, and client business knowledge in order to highlight relevant and actionable data/results, insights, themes, and trends in presentations, strategic briefs, and reports
  • Consistently attuned to and proactively elevates cultural trends, news, media/content, and industry insights that form relevant, cutting-edge ideas for client and agency thought-leadership, strategic POVs, presentations and reports
  • Understands critical metrics and processes involved in gathering data related to PR, Influencer, and/or Social
  • Think creatively to break down and connect data into a straightforward, insightful story
  • Experience or passion for consumer categories (including Finance, Spirits, Sports, Personal Care, etc)
  • Interest in developing purpose-driven work
  • Communication and Storytelling:
  • Writes, presents, and communicates in a polished and persuasive manner
  • Understands how to leverage and integrate data to tell a cohesive story and/or consumer journey
  • General understanding of the purpose and function of a Strategic Brief; bonus if the candidate has experience with strategic planning processes and brief-writing
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Taylor

Taylor is a purpose-led marketing communications agency that shapes possibilities for the world's leading brands.

Marketing & Advertising
Industry
51-200
Employees
1984
Founded Year

Mission & Purpose

Taylor is a purpose-led marketing communications agency that has shaped possibilities for the world's leading brands for four decades. Our heritage in public relations and deep sports & entertainment expertise fuels breakthrough creativity across the entire media ecosystem. We create platforms, experiences and moments that open the door to meaningful engagements. Client partners include Capital One, P&G, AIG, Red Bull, Guinness, Smirnoff, Crown Royal, Tide, Gillette, Panini, PDC, Captain Morgan & UNCF.