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Summer 2024 - Media Planning Intern

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GSD&M

Feb 6, 2024

Applications are closed

  • Internship
    Full-time
    Starts on Jun 03
    Summer Internship
  • Marketing
    Media & Journalism
  • Austin

Requirements

  • Candidates must be enrolled as a junior, senior or graduate-level student in college OR recent college graduate (less than 1 year since graduation)
  • Must be available during the summer (6/4/24-8/9/24)
  • Must be able to work full-time 40 hours per week
  • Desired Characteristics:
  • Ad Geek: You love advertising, like, really love it.
  • Student of the Craft: You love being creative and are obsessed with honing your creative skills
  • Eager: You are quick to jump onto a project, no matter how small
  • Punctual and responsive: You are always on-time and always ready to go, able to adapt to our quick-paced environment
  • Outgoing and Personable: You are the first to be here and the last to leave. You are always ready to go, even when no one asks you to
  • Team-player: You can collaborate and have a big-picture mindset
  • Willingness to Learn: You are a sponge. You absorb information and are endlessly hungry to learn
  • Skills:
  • Strongs writing, communication and presentation skills
  • Working knowledge of MS Office Suite, Google Suite, or Mac equivalent
  • Proficient in agency email/calendar/meeting programs (e.g. Outlook 365, MS Teams, Zoom)
  • Nice to have: Bilingual (Spanish native) fluency, working knowledge of Adobe Creative Suite, experience with social campaigns

Responsibilities

  • As a Media Planning Intern, you will support our award-winning planning and digital media teams by doing:
  • Pull competitive expenditures and audience insights from various secondary research tools to help inform media strategy
  • Contribute to client-facing deliverables such as POV's, flowcharts, budget trackers, competitive charts, etc.
  • Lead development of investment brief documents (buy specs) and pull estimated target audience reach and frequency delivery for media buys
  • Assist in evaluating strategy, execution, performance and reporting of programmatic display, paid social and video campaigns for our clients across multiple reporting platforms
  • Contribute to evaluation of campaign performance and optimization recommendations
  • RFP potential media partners for upcoming campaigns
  • Stay up to date and aware of new platforms, buying techniques, and information around alpha and beta opportunities for our clients
  • Research and compile competitive reporting information for digital, social and traditional media channels
  • Research and refine target audience definitions and personas using multiple consumer survey and digital audience building tools
  • Help pull competitive information from Kantar and Pathmatics, format into client-facing reporting
  • Assist in preparing client-ready documents such as POV's, flowcharts, competitive charts etc.
  • Keep a "trend tracker" report for each brand on a weekly basis
  • Assisting in tracking campaign spend, performance and performance indicators
  • Compiling information into excel spreadsheets
  • Assist with data entry, reviewing paperwork, and proofing reports
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GSD&M

Marketing & Advertising
Industry
5001-10,000
Employees
1971
Founded Year

Mission & Purpose

GSD&M is a creatively driven, full-service agency born and raised in Austin, TX. Our strategy? We’re in the business of growing our clients’ businesses and have helped grow some of the world's most successful brands. We’re a full-service advertising agency, but our work goes beyond just making ads. We are a company that uses the power of purpose to drive success with our clients. We partner with our clients to discover, define and articulate their core purpose beyond making money and translate that vision into the marketplace. The return for us? Our work makes a difference for our people, our clients and our communities.