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Viral Marketing Assistant

  • Internship
    Full-time
    Summer Internship
  • Marketing
    Creative Arts & Fashion
  • London
  • Quick Apply

AI generated summary

  • You need to be savvy with internet trends and creators, creatively independent, quick to react, collaborative, adaptable, and skilled in iPhone video, CapCut editing, and caption writing.
  • You will support viral marketing campaigns, manage fan accounts, grow creator networks, track performance, research trends, coordinate with teams, and handle campaign admin tasks.

Requirements

  • Deeply tapped into internet culture, trends, creators and emerging platforms
  • Naturally curious and excited by experimentation, new formats and disruptive ideas
  • Confident moving quickly and reacting to online moments in real time
  • Creative thinker with strong instincts for what can cut through and spark conversation
  • Comfortable taking ownership and running with ideas independently
  • Highly collaborative and able to work across creators, artists and wider campaign teams
  • Resilient, adaptable and motivated by finding new ways to drive visibility and impact
  • iPhone video shooting skills
  • CapCut editing skills
  • Good caption writing skills

Responsibilities

  • Work with viral marketing managers to support on day to day delivery of viral marketing campaigns across artists
  • Support with creator campaigns (research, casting, outreach, budgeting)
  • Manage burner and fan accounts (content ideation, editing, posting, community management)
  • Assist in maintaining and growing the label’s burner network.
  • Help build the label’s micro-creator network.
  • Support in tracking campaign performance for reporting.
  • Research new trends, platform shifts, and viral formats, bringing fresh ideas to the team. Stay close to fan culture, flagging early signals that could spark viral moments.
  • Coordinate with artists, managers and internal teams as needed (scheduling meetings, brainstorms etc.)
  • Support with campaign admin (POs, budget tracking, whitelisting, takedowns etc.)

FAQs

What is the role of a Viral Marketing Assistant at Warner Music Group?

The Viral Marketing Assistant supports viral marketing campaigns across artists, collaborates with creators, manages fan accounts, and assists in tracking campaign performance while staying close to emerging internet trends.

What qualifications are required for this position?

Candidates should be deeply tapped into internet culture, have strong creative thinking skills, be comfortable working independently while also being highly collaborative, and possess a resilient and adaptable mindset.

What skills are preferred for applicants?

Preferred skills include iPhone video shooting, CapCut editing, and good caption writing abilities.

How does the team operate?

The Viral team operates in a fast-paced and collaborative environment that encourages experimentation and creative thinking to drive viral marketing efforts.

Is there a specific schedule required for this position?

Yes, the position requires a minimum of 4 days per week in the office to ensure effective collaboration and talent development.

What type of company culture does Warner Music Group promote?

Warner Music Group promotes a culture that values diversity, inclusion, collaboration, and creativity, aimed at turning dreams into stardom while respecting everyone in the workplace.

Will I be able to work remotely?

The position requires in-office presence for a minimum of 4 days per week, emphasizing the importance of collaboration in the workplace.

How does the application process work?

Interested candidates can apply by clicking the "Apply" link at the top of the job page or through their LinkedIn profile, which allows for the import of profile information alongside a resume and cover letter.

Will there be opportunities for growth in this role?

Yes, the role offers a dynamic environment where employees can learn quickly, experiment with new ideas, and help shape impactful marketing campaigns.

Entertainment & Media
Industry
1001-5000
Employees

Mission & Purpose

With a legacy extending back over 200 years, Warner Music Group (WMG) today brings together artists, songwriters, and entrepreneurs that are moving entertainment culture across the globe. Operating in more than 70 countries through a network of affiliates and licensees, WMG's Recorded Music division includes renowned labels such as 300 Entertainment, Asylum, Atlantic, Big Beat, Canvasback, Elektra, Erato, First Night, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin', Warner Records, Warner Classics, and Warner Music Nashville. WMG's music publishing arm, Warner Chappell Music, has a catalog of over one million copyrights spanning every musical genre, from the standards of the Great American Songbook to the biggest hits of the 21st century. Warner Music Group is also home to ADA, the independent artist and label services company – as well as next gen artist services division WMX, which includes consumer brands such as Songkick, the live music app; EMP, the merchandise e-tailer; UPROXX, the youth culture destination; and HipHopDX, the hip-hop music news site. In addition, WMG counts storytelling powerhouse Warner Music Entertainment and social media content creator IMGN among its many brands.