2024 Graduate Digital Marketing Executive | CULT Beauty

THG

Oct 2, 2023

Applications are closed

Job
Full-time
Entry Level
Marketing
London

Requirements

Top level graduate, looking to start work after graduation in Summer 2024
Commercially astute, ambitious and highly intelligentindividuals who are hungry for success and genuine responsibility
An excellent communicator with the ability to build solid relationships both internally and externally
Strong passion for Digital Marketing, as well as good organisational skills
Knowledge of both current and emerging global platforms including but not limited to Instagram, Facebook, YouTube, TikTok etc.
A proactive self-starter with a problem-solving attitude and the ability to meet deadlines

Responsibilities

We are looking for the next generation of Marketing leaders in the Beauty industry. In this role you will partner with some of the Senior leaders in THG's Beauty division, working on the Cult Beauty site.
The successful candidate will be a proactive, creative and hardworking individual who’s passionate about Beauty. They will be an excellent communicator with the ability to build solid relationships both internally and externally, as well as having strong negotiation and organisational skills.
As a Graduate Digital Marketing Executive you will join one of the below channels:
Social Media Marketing: You will predominantly be responsible for creating engaging posts and interacting with our customers across a variety of social media channels for our brands. Main duties include:
Select, edit and post images with well written and engaging captions
Utilise all functionalities of social platforms to drive reach, visibility and engagement
Employ strategies to grow following and industry presence
Ability to read and interpret data and metrics to analyse social performance
Content Marketing: You will be responsible for producing captivating, performance-driven content for our client sites, with a primary focus on blog content. Main duties include:
Work closely with the Content Manager to execute editorial content strategy across the Cult Beauty site. You will produce blog content and website copy that supports trading initiatives and the wider marketing team’s objectives, working to drive organic performance
Work with the Content Manager to learn about the blog-hosting platform and CMS, supporting with new content uploads and publication
Conduct market and competitor research in order to produce relevant, valuable content that increases brand awareness and drives traffic to the site
Influencer Marketing: You'll manage the end-to-end relationship with our influencers, from initial outreach and budgets, to campaign performance and global strategy. Main duties include:
Research and identification of suitable influencers for our Cult Beauty brand
Complete end-to-end relationship management with influencers, from initial outreach emails to processing payments 
Input into creative campaign ideas and strategies to build global brand awareness 
Affiliate Marketing: Typically responsible for working with external websites to generate sales from affiliate links. Main duties include:  
Responsible for executing strategies under the guidance of the Head of Affiliates with an overall goal of improving paid search performance against KPI targets
Working across our market leading websites, you will be responsible for building and managing relationships with our affiliate publishers
Ensure weekly communications are sent out to affiliates across all brands  
Paid Media Marketing: Broken up into Paid Social, Programmatic Display/Youtube & Paid Search:
Paid Social is a method of displaying advertisements or sponsored marketing messages on popular social media platforms and using these platforms to target specific audiences. The Paid Social team will have exposure to, and work across popular channels such as Facebook, Instagram, Snapchat, Pinterest and TikTok. Main duties include:
To build new campaigns across multiple Paid Social ad-platforms, including Facebook & Instagram as priority platforms
Use data driven insights to quickly iterate and methodically improve results day on day, week on week, and month on month
Specifics of account management and optimisation include audience reviews to ensure relevance and minimal overlap, creative reviews to ensure high quality creative & suitability to targeted audiences
Paid Search allows brands the chance to advertise within the listings of a search engine by paying either each time an ad is clicked (PPC). You will be responsible for the day to day operations and running of the paid search accounts across primarily Google ads and Microsoft ads. Main duties include:
Day-to-day optimisations of text ad and shopping ad activity
Making changes and improvements to product feeds
Updating promotions based on in-house promotional calendars
Programmatic Display/YouTube allows brands the chance to advertise visual ads to raise awareness of their brand/products to a wide berth of users who have demonstrated an interest in their product/brand or who are the right fit demographically for the brand. This will be across products such as YouTube, Google Display Network, SkyTV & Amazon Display. Main duties include:
Audience strategy & creative suggestions
Ensuring brand protection by adhering to campaign best practices
Helping to demonstrate brand uplift & consumer engagement through the use of brand lift studies & cross-channel data insights
SEO (Search Engine Optimisation): You’ll increase the quality and quantity of traffic to our websites using organic (non-paid) search engine results.  Main duties include:
Manage day-to-day on-page optimisation (h1s, URLs, meta data, internal links and body content) of ecommerce and blog websites
Work closely with Content team, Trading teams, Product teams and Account Managers and the wider department to drive performance
Recommend and scope technical optimisation fixes and/or changes to enhance site crawlability and drive performance
CRM (Customer Relationship Marketing): You’ll manage THG Beauty's interactions with customers and potential customers via email, WhatsApp, SMS, and loyalty schemes. Main duties include:
Day-to-day management of CRM Campaigns including taking a brief, to production and delivery of selected campaigns 
Develop a testing strategy to identify how to get optimum email results 
You will work with the CRM team to implement a dynamic and personalised email strategy that will look to engage customers across varying stages of the journey

THG

Reinventing how brands digitally connect to consumers globally #WeAreTHG

Technology

Industry

5001-10,000

Employees

2004

Founded Year

Mission & Purpose

THG is a vertically integrated, digital-first consumer brands group, retailing its own brands predominantly in beauty and nutrition, plus third-party brands, via its proprietary, end-to-end, e-commerce technology, infrastructure and brand-building platform (THG Ingenuity) to an online and global customer base.