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Account Based Marketing Manager

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Udemy

Oct 18, 2024

Applications are closed

  • Job
    Full-time
    Senior Level
  • Sales & Business Development
    Marketing
  • Denver

Requirements

  • 5-7 years of demand gen experience in a B2B SaaS environment.
  • 2+ years of account-based marketing experience, specifically with Enterprise or Mid-Market focus.
  • You’re an ABM expert with a track record of scaling account-based marketing in fast-growing organizations.
  • Experience in marketing automation and measurement, specifically in account-based marketing. Very familiar with related tech such as Salesforce, Marketo, 6Sense, Reachdesk, Gong, Tableau, etc.
  • Strong interpersonal skills and the ability to influence and motivate people at all levels across a broad variety of job functions.
  • A creative mindset – thinking outside the box to create innovative ABM strategies that drive results.
  • A love of analytics and a proven track record of using data to measure the success of ABM efforts.
  • The ability to quickly adapt and be comfortable in a dynamic environment when priorities and tactics change rapidly.

Responsibilities

  • Strategic Planning and Execution: Develop and scale the Udemy Business Enterprise ABM program to generate high-quality pipeline and accelerate growth.
  • Cross-Functional Collaboration: Partner with Sales to identify, prioritize, and engage target accounts and work closely with our Global Campaigns and Activations teams, performance marketing, and operations team to execute a unified strategy that drives growth in our target verticals and segments.
  • Creative Thinking and Content Development: Use your creativity to develop compelling content and personalized experiences that resonate with our target audience.
  • Global Marketing Coordination: In addition to building the foundational global program, you’ll collaborate with regional counterparts to ensure consistent execution and alignment with local market needs.
  • Process Improvement/Optimization: Turn our ABM efforts into a finely tuned machine! You’ll work cross-functionally to make our sales and marketing ABM processes as efficient and scalable as possible.
  • Data Analysis and Reporting: Operationalize ABM planning and reporting to effectively measure and analyze the success of our initiatives, driving continuous improvement in partnership with the marketing team.

FAQs

Do we support remote work?

Yes, we support remote work, but in a hybrid format, requiring two days per week in our Denver office.

What is the primary focus of the Account Based Marketing Manager role?

The primary focus is to develop and scale the global upmarket strategy for our Account-Based Marketing (ABM) program, aimed at generating high-quality pipeline and accelerating growth.

What qualifications are required for the Account Based Marketing Manager position?

Candidates should have 5-7 years of demand generation experience in a B2B SaaS environment, with at least 2 years of account-based marketing experience, particularly focusing on Enterprise or Mid-Market segments.

What tools or technologies should applicants be familiar with?

Applicants should be familiar with marketing automation and measurement tools such as Salesforce, Marketo, 6Sense, Reachdesk, Gong, and Tableau.

Is there a creative aspect to this role?

Yes, the role requires creative thinking and content development to create compelling content and personalized experiences that resonate with our target audience.

How important is data analysis in this position?

Data analysis is crucial; the role involves measuring and analyzing the success of ABM initiatives, driving continuous improvement in partnership with the marketing team.

What kind of collaboration is expected in this role?

The role involves cross-functional collaboration, particularly partnering with Sales to identify and engage target accounts, as well as working with Global Campaigns and Activations teams.

How does Udemy support employee development?

Udemy offers a robust learning and development program, including unlimited access to Udemy courses, monthly professional development days, and a generous annual professional development stipend.

What kind of benefits does Udemy offer employees?

Udemy provides comprehensive benefits including medical, dental, vision, and disability coverage, as well as benefits for parental support, wellness programs, and retirement plans.

Is Udemy committed to diversity and inclusion?

Yes, Udemy is committed to creating an inclusive environment that welcomes diverse backgrounds and experiences, emphasizing equity, diversity, and inclusion initiatives.

What is the hiring compensation range for this role?

The hiring compensation range for the Account Based Marketing Manager position is $108,000 to $134,000 USD, based on skills, qualifications, experience, and work location.

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Udemy

Education
Industry
1001-5000
Employees
2010
Founded Year

Mission & Purpose

At Udemy, we’re on a mission to transform lives through learning. We’re a leading online skills marketplace and learning platform, serving more than 70 million learners and 16,000 organizations globally. Our vision is a world where everyone, everywhere has access to the skills they need to unlock their potential — a world where they can create possibilities for themselves and for others. We believe that talented people are everywhere, but oftentimes, those dream opportunities are hard to come by. That’s why we’re focused on revolutionizing learning, leveraging the deep expertise of Udemy’s 75,000 instructors and the power of our platform, to help individuals sharpen their skills and harness their full potential. Udemy is headquartered in San FranOur mission is to transform lives through learning. Through our global marketplace platform, we provide the tools learners, instructors, and enterprises need to achieve their goals and reach their full potential. We enjoy problem-solving and collaboration, and we share a serious belief in the power of learning and teaching to change lives. Udemy’s culture fosters inclusion and belonging and encourages innovation, creativity, passion, and teamwork. We also celebrate our milestones and support each other every day. Listen to our Udemy Business Leading Up podcast here More about Udemy: — We have more than 70M learners and over 970M course enrollments on our platform. — More than 75K instructors are teaching over 220K courses in over 74 languages. — We have over 16K enterprise customers and more than half of the Fortune 100 are Udemy Business customers. — Udemy Business customers have access to more than 26K courses, more than 11K of which are in English. cisco with additional offices in Ankara and Istanbul, Türkiye; Austin, Texas; Denver, Colorado; Dublin, Ireland; Melbourne, Australia; and New Delhi, India.