Account Executive, Addressable Strategy (Entry-level)

Mediabrands

Jul 31, 2023

Applications are closed

Job
Full-time
Entry Level
Sales & Business Development
London

Requirements

Competent in Excel, PPT, Word and Outlook
Excellent verbal and written skills
Time management and organisation skills
Understanding of overall marketing functions, integrated communications and communication channels
Understanding and passion for digital media channels

Responsibilities

Operate as support for day-to day client service: client account management, conduit between client and operations & finance, selling of services, tactical campaign design, analysis, reporting and related campaign duties
Combine media market & technical knowledge, data analysis and client feedback to configure, operate and optimize complex campaigns to meet client objectives
Become an expert in the use and best practices for multiple Demand Side Platforms (DSP), offering insights on how to improve campaign effectiveness through deep use of each platforms functionality, although in-console campaign management is not a part of this role.
Develop in-depth knowledge of the digital media industry and media market dynamics
Develop relationship with campaign engineering team
Consult with clients and agency planning teams regarding development and alignment of campaign parameters to sell in and develop Matterkind services
Deliver insight into delivery and performance implications of campaign constraints
Design media and audience strategies and tactics to maximize economic outcomes within campaign limits
Ensure campaign management team are managing all tactical media plan requirements and are correctly implemented in DSP consoles
Assist in delivery of reports to track, measure, and analyze all campaign activities and drive resolution of delivery and performance issues
Liaise with clients and agency teams on campaign performance and reporting

Mediabrands

Marketing & Advertising

Industry

10,001+

Employees

1930

Founded Year

Mission & Purpose

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Matterkind, Mediabrands Content Studio, Orion Holdings, Rapport, Reprise, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries.