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Account Executive - Licensing

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Formula 1

27d ago

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Marketing
  • London
  • Quick Apply

AI generated summary

  • You need excellent relationship management skills, attention to detail, experience in brand licensing, and a solid understanding of licensing ecosystems in sports or entertainment.
  • You will manage key licensees, support revenue growth, coordinate product approvals, analyze performance, and foster relationships with partners and stakeholders.

Requirements

  • What Are We Looking For?
  • Personal qualities
  • In This Role It Is Essential That You Are
  • Excellent relationship management skills.
  • Strong attention to detail.
  • Able to work independently and proactively to source new opportunities for licensees.
  • Natural people skills with a high level of empathy and the ability to engage with a range of internal and external stakeholders.
  • Experience
  • Prior to the role it would be essential that you:
  • Experience in the brand licensing industry, ideally working on consumer products is desirable.
  • Qualifications
  • Not essential to be successful in the role but you may also have the following qualifications:
  • Bachelor’s degree or equivalent.
  • Knowledge & Skills
  • Prior to the role it is essential that you demonstrate:
  • A solid understanding of the licensing ecosystem, ideally within the sports, entertainment, or lifestyle industries
  • Strong awareness of commercial partnership structures and licensing business models, with the ability to apply this knowledge in a commercial environment.

Responsibilities

  • Assist in the account management of key consumer product licensees, across a wide array of categories, including, but not limited to, gaming equipment, toys & collectibles, apparel & accessories, personal care and publishing.
  • Work with internal departments to better support licensees and ensure we can deliver revenue growth through those licensees.
  • Liaise with F1 teams and other external stakeholders to support the licensing programme and maximise opportunities.
  • Support the development of the Licensing programme to deliver key objectives in fan engagement and revenue growth.
  • Support the management of key licensees across consumer products, including product approvals, product launches, financial reporting and logistics, developing key partner relations to support continued growth.
  • Develop a deep understanding of partner delivery timelines, commercial objectives, growth strategies and KPIs.
  • Support the wider team in agreeing new partnerships and renewals through category research.
  • Contribute to administrative responsibilities for the CP team including, upkeep of the Licensee/Prospect tracker, salesforce, processing of internal and external F1 product orders and other ad-hoc requests.
  • Work with team and the internal Marketing team to identify fan engagement opportunities that promote licensed product, tracking and monitoring their performance and success.
  • Coordinate product development and approvals with internal teams to manage product development from artwork through to final production samples for a wide array of categories.
  • Produce presentations and other collateral that help the wider team monitor licensee performance as well as to present to prospects.
  • Remain up to date with the latest industry developments and best practices and support in category deep-dives when required.
  • Build and maintain strong relationships with partners and stakeholders.

FAQs

What is the primary focus of the Account Executive - Licensing role?

The primary focus is to drive commercial upside and engage fans with Formula 1 through strong product and brand partnerships, while supporting the existing Consumer Product licensing portfolio.

What types of products will the Licensing Executive be involved with?

The Licensing Executive will work with a wide array of categories, including gaming equipment, toys & collectibles, apparel & accessories, personal care, and publishing.

What are the essential personal qualities needed for this role?

Key personal qualities include excellent relationship management skills, strong attention to detail, the ability to work independently and proactively, and strong interpersonal skills to engage with various stakeholders.

Is prior experience in the brand licensing industry necessary for this role?

Yes, experience in the brand licensing industry, particularly with consumer products, is desirable.

What educational qualifications are preferred for this position?

A Bachelor's degree or equivalent is preferred but not essential for success in the role.

How does the company support employee growth and development?

The company offers training opportunities via their in-house Learning and Development team to support employee growth and development.

What benefits does Formula 1 offer its employees?

Benefits include a private healthcare scheme, dental care, Grand Prix Paddock passes, enhanced maternity/paternity leave, free snacks, subsidized canteen, annual leave, and discounts on F1 merchandise and experiences.

What is the expected contribution of the Licensing Executive in terms of fan engagement?

The Licensing Executive is expected to support the development of the licensing program to enhance fan engagement and deliver revenue growth.

Will the Licensing Executive need to coordinate with internal teams?

Yes, the Licensing Executive will need to coordinate with various internal departments and teams, particularly the marketing team, to support licensee needs and engagement efforts.

What kind of understanding is essential for candidates regarding the licensing ecosystem?

Candidates should have a solid understanding of the licensing ecosystem, ideally within sports, entertainment, or lifestyle industries, as well as an awareness of commercial partnership structures and licensing business models.

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Formula 1

Unleash Your Inner Drive

Entertainment & Media
Industry
501-1000
Employees

Mission & Purpose

Formula 1® is the greatest racing spectacle on the planet, with more than half a billion fans following its unrivalled mix of guts, grit and glory world-wide. But F1 is also a team of brilliant individuals, working together to deliver the global phenomenon to the masses. So what do we do at the race? Our most visible activity is just that – visuals. At each event, we provide the technical infrastructure needed to deliver timing services, on board cameras, data acquisition, production of the international TV feed, as well as post-production of content across each grand prix weekend and the official F1 App and F1TV. Over each race weekend, we analyse and monitor data, provide content for our social media and digital platforms and support the live broadcast back in our Remote Operation Centre, based in our Media and Technology Centre. Behind the scenes, there’s so much more going on. Trackside, we provide exceptional hospitality programmes for guests to get up close and personal to the sport and its stars. We look after trackside advertising, graphics, and organise and facilitate the hugely popular FanZones. Meanwhile, back at ‘home’ - we’re busy prepping for the next races and creating innovative content ideas and building new networks to bring the excitement of Formula 1 racing to new fans across the globe.