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Ad Operations Manager

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dentsu

Nov 8

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • Johannesburg
  • Quick Apply

AI generated summary

  • You must ensure effective campaign trafficking, troubleshoot platforms, manage client data, report results, build relationships, deliver training, and uphold operational excellence in ad operations.
  • You will manage campaign setups, ensure compliance, analyze performance, drive client relationships, deliver training, and collaborate with teams and partners for optimal ad operations.

Requirements

  • Ensures digital campaigns are trafficked effectively to achieve expected performance targets
  • Owns implementation of Ad Operation recommendations and is responsible for troubleshooting within platform (e.g. GCM)
  • Ensures campaigns are set up correctly and ad creative are in the correct format
  • Proactively reviews and manages client data to ensure optimal performance on all campaigns
  • Tracks and reports on campaign results, gathers data analysis and participates in weekly calls
  • Identifies non-compliance with established taxonomies and initiates correction processes to ensure data consistency
  • Oversees the campaigns' performance against client key performance indicators
  • Develops and maintains relationships with client team and other disciplines to nurture performance growth
  • Drives effective client relationships with accurate and timely performance communication
  • Delivers accurate campaign setups and thorough testing
  • Manages and prioritises the executive and analyst workflow
  • Ensures best in class delivery of Ad Ops work
  • Builds strong relationships across client services team and with client
  • Delivers ongoing training to the team to ensure consistent and industry-leading expertise around ad serving platforms and other relevant technology
  • Communicates and manages relationships with internal and external clients
  • Communicates and manages relationships and training with media partners
  • Ensures all campaigns are trafficked in compliance with established data taxonomies
  • Provides subject matter expertise in at least one connected tech stack (i.e. Google)
  • Deploys site side tracking across multiple tag management solutions (e.g. GTM)
  • Supports operational activities and drives excellence in customer service through accurate and consistent delivery and supplier operations
  • Supports a culture of operational excellence in all client operations processes and activities
  • Supports the team in running analysis and problem-solving sessions to improve day-to-day work and support in resolving issues with the broader business
  • Collaborate with 3rd party suppliers, including digital agencies and partners
  • Develops key media owner and senior client relationships to enhance our offering
  • Uphold a positive working culture, ensuring the organization is recognized for maintaining a strong reputation with all internal and external stakeholders
  • Ensure monthly reporting and insights sessions take place and that the actionable outcomes are implemented by specialists
  • Attend key client meetings with campaign managers
  • Drive effective collaboration across account manager teams
  • Integrate and articulate digital thinking, platforms and solutions within the planning teams
  • Establish innovative shared strategy products and processes

Responsibilities

  • Ensures digital campaigns are trafficked effectively to achieve expected performance targets
  • Owns implementation of Ad Operation recommendations and is responsible for troubleshooting within platform (e.g. GCM)
  • Ensures campaigns are set up correctly and ad creative are in the correct format
  • Proactively reviews and manages client data to ensure optimal performance on all campaigns
  • Tracks and reports on campaign results, gathers data analysis and participates in weekly calls
  • Identifies non-compliance with established taxonomies and initiates correction processes to ensure data consistency
  • Oversees the campaigns' performance against client key performance indicators
  • Develops and maintains relationships with client team and other disciplines to nurture performance growth
  • Drives effective client relationships with accurate and timely performance communication
  • Delivers accurate campaign setups and thorough testing
  • Manages and prioritises the executive and analyst workflow
  • Ensures best in class delivery of Ad Ops work
  • Builds strong relationships across client services team and with client
  • Delivers ongoing training to the team to ensure consistent and industry-leading expertise around ad serving platforms and other relevant technology
  • Communicates and manages relationships with internal and external clients
  • Communicates and manages relationships and training with media partners
  • Ensures all campaigns are trafficked in compliance with established data taxonomies
  • Provides subject matter expertise in at least one connected tech stack (i.e. Google)
  • Deploys site side tracking across multiple tag management solutions (e.g. GTM)
  • Supports operational activities and drives excellence in customer service through accurate and consistent delivery and supplier operations
  • Supports a culture of operational excellence in all client operations processes and activities
  • Supports the team in running analysis and problem-solving sessions to improve day-to-day work and support in resolving issues with the broader business
  • Collaborate with 3rd party suppliers, including digital agencies and partners
  • Develops key media owner and senior client relationships to enhance our offering
  • Uphold a positive working culture, ensuring the organization is recognized for maintaining a strong reputation with all internal and external stakeholders
  • Ensure monthly reporting and insights sessions take place and that the actionable outcomes are implemented by specialists
  • Attend key client meetings with campaign managers
  • Drive effective collaboration across account manager teams
  • Integrate and articulate digital thinking, platforms and solutions within the planning teams
  • Establish innovative shared strategy products and processes

FAQs

What is the primary purpose of the Ad Operations Manager role?

The primary purpose of the Ad Operations Manager role is to effectively manage the implementation and execution of Ad Ops strategies and day-to-day communication with clients to help achieve their goals.

Where is the job located?

The job is located in Sandton.

What type of employment is being offered for this position?

This position is offered as a full-time, permanent contract.

What key responsibilities does the Ad Operations Manager have regarding campaign performance?

The Ad Operations Manager is responsible for ensuring digital campaigns are trafficked effectively to achieve expected performance targets, overseeing campaign performance against client key performance indicators, and proactively reviewing client data to ensure optimal performance on all campaigns.

Is experience with specific platforms required for this position?

Yes, the role requires subject matter expertise in at least one connected tech stack, such as Google, and experience in deploying site-side tracking across multiple tag management solutions like GTM.

How does the Ad Operations Manager contribute to client relationships?

The Ad Operations Manager develops and maintains relationships with the client team and other disciplines to nurture performance growth, drives effective client relationships with accurate and timely performance communication, and attends key client meetings with campaign managers.

What type of training does the Ad Operations Manager provide?

The Ad Operations Manager delivers ongoing training to the team to ensure consistent and industry-leading expertise around ad serving platforms and other relevant technologies.

How does the role support operational excellence?

The Ad Operations Manager supports a culture of operational excellence in all client operations processes and activities, and drives excellence in customer service through accurate and consistent delivery and supplier operations.

What types of collaboration are expected in this role?

The Ad Operations Manager is expected to collaborate with third-party suppliers, including digital agencies and partners, as well as drive effective collaboration across account manager teams.

Are there opportunities for analysis and problem-solving in this role?

Yes, the Ad Operations Manager supports the team in running analysis and problem-solving sessions to improve day-to-day work and resolve issues with the broader business.

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dentsu

Marketing & Advertising
Industry
10,001+
Employees

Mission & Purpose

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.