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Amazon SEO Manager

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L'Oréal

Oct 13

Applications are closed

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
    Product
  • London

Requirements

  • Content Development Expertise: Proven experience in creating and optimizing high-quality content with a focus on SEO best practices.
  • SEO Mastery: Deep knowledge of keyword research, on-page optimization, and content management.
  • Digital Performance Marketing Skills: Hands-on experience in planning, executing, and optimizing digital campaigns.
  • Proficiency in SEO Tools: Familiarity with tools like Search Frequency Report, PacVue, and Amazon AMS/Vendor Central.
  • Strong Communication Skills: Ability to influence and build relationships across all levels of the organization.
  • Solution-Oriented Mindset: A proactive approach to problem-solving and working in fast-paced, ambiguous environments.
  • Change Management Experience: Proven ability to manage change during periods of rapid growth.

Responsibilities

  • Develop and Implement SEO Strategy: Build and refine Amazon SEO strategies, working closely with sales and marketing teams.
  • Optimize Product Pages: Own the ASIN Opportunity Finder in Amazon Tech to maximize traffic and conversion.
  • Content Excellence: Manage feedback loops with content agencies to improve Amazon-specific deliverables.
  • Storefront Management: Create and optimize brand stores and CPLs.
  • Collaborate with Agencies: Align with search activation agencies to drive organic Share of Voice (SOV).
  • Analyze and Strategize: Use Amazon Tech and PacVue to develop SEO strategies that complement paid campaigns and boost visibility.
  • Test and Learn: Conduct A/B tests to identify content relevancy and share best practices.
  • Monitor Reviews: Track review ratings on key lines to identify improvement opportunities.
  • Cross-Functional Partnership: Work with Media and Trading teams to define macro strategies.

FAQs

What does the role of Amazon SEO Manager entail?

The Amazon SEO Manager is responsible for driving visibility and sales for L’Oréal’s brands on Amazon by developing and implementing SEO strategies, optimizing product pages, managing content, and collaborating with cross-functional teams.

What are the key responsibilities of the Amazon SEO Manager?

Key responsibilities include developing and implementing an SEO strategy, optimizing product pages, managing content excellence with agencies, creating and optimizing brand stores, analyzing SEO strategies, conducting A/B tests, monitoring reviews, and collaborating with various teams within the organization.

What qualifications are needed for this position?

Ideal candidates should have content development expertise, mastery in SEO practices, experience in digital performance marketing, proficiency in SEO tools such as PacVue, strong communication skills, a solution-oriented mindset, and change management experience.

What tools will I be working with in this role?

You will be working with tools like the Search Frequency Report, PacVue, Amazon AMS, and Vendor Central to optimize SEO strategies and enhance visibility on Amazon.

Is there an opportunity for professional development in this role?

Yes, the role offers access to top-notch leadership programs, monthly expert talks, and three Coursera credits for gaining qualifications from leading universities.

What kind of benefits does L’Oréal offer to its employees?

L’Oréal provides industry-leading benefits, including private medical and dental insurance, discounted gym memberships, financial wellbeing options like pension plans and profit share schemes, work-life balance initiatives, and exclusive discounts on their brands.

Does the company support diversity and inclusion in hiring?

Yes, L’Oréal is committed to inclusive recruitment processes and ensures that hiring and promotional practices are ethical and equitable, prohibiting discrimination against any applicant based on protected characteristics.

What is the company's stance on remote work?

The company supports a hybrid work model, which includes remote work opportunities.

How does this role contribute to the company’s mission?

The Amazon SEO Manager plays a crucial role in shaping how customers experience beauty by enhancing the visibility of L’Oréal’s brands on Amazon, ultimately aligning with the company’s mission to create beauty that moves the world.

What is the work environment like at L’Oréal?

L’Oréal offers a dynamic work environment that values collaboration, innovation, and diversity, fostering a culture of continuous improvement and growth.

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L'Oréal

Retail & Consumer Goods
Industry
10,001+
Employees
1909
Founded Year

Mission & Purpose

L'Oréal is a multinational beauty and cosmetics company that operates in various segments of the beauty industry, including skincare, haircare, makeup, and fragrance. They offer a wide range of beauty products and solutions through their diverse portfolio of brands. L'Oréal's ultimate mission is to provide innovative and superior beauty products that cater to the diverse needs and desires of individuals worldwide. Their purpose is to enhance people's lives through beauty, empowering individuals to express themselves, boost their confidence, and embrace their unique identities. L'Oréal aims to combine science, research, and creativity to deliver high-quality and sustainable beauty solutions that promote inclusivity, diversity, and self-expression. By continuously innovating and staying at the forefront of the industry, L'Oréal strives to shape the future of beauty and contribute to the well-being and self-esteem of consumers globally.