FAQs
What is the primary responsibility of the Analyst, Customer Insights at Ralph Lauren?
The primary responsibility is to support the Omni-Channel EMEA Customer Insights team by delivering customer insights and analytics projects across all direct-to-consumer channels, particularly focusing on the Ecommerce channel.
What kind of data analysis will the Analyst be conducting?
The Analyst will conduct both Business as Usual (BAU) and ad-hoc analysis using customer data and other internal and external datasets to provide a holistic view of ecommerce customer performance.
What tools and skills are required for this position?
Required skills include proficiency in SQL for querying databases, experience with data visualization tools like Tableau, and fluency in Excel and PowerPoint.
Will the Analyst be involved in automating reports?
Yes, the Analyst will be responsible for automating and executing customer reports on a recurring basis for all direct-to-consumer channels including Retail, Ecommerce, and Outlet.
What type of presentations will the Analyst need to create?
The Analyst will build visual, straightforward, and strategic presentations to communicate findings and insights to senior leadership and partner teams.
Is experience in the luxury or retail industry necessary for this role?
Yes, an understanding of the luxury/retail industry or Customer Goods industry is important for the Analyst role.
How important is stakeholder communication in this position?
Highly important. The Analyst will need to communicate actionable insights and present findings to key stakeholders, supporting and influencing their decisions effectively.
What qualities are essential for success in this role?
Essential qualities include being highly self-motivated and analytical, having sharp attention to detail, exceptional critical thinking abilities, and being creative in problem-solving and communication.
Who does the Analyst report to?
The Analyst reports to the Senior Manager of Customer Insights.
What is the team dynamic within the Customer Insights department?
The Customer Insights team enables a customer-centric focus, fostering collaboration and communication across various departments including Ecommerce, Performance Marketing, and Media teams.