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Analyst Digital Implementation

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Sky

Aug 29, 2024

  • Job
    Full-time
    Mid & Senior Level
  • Data
    Research & Development
  • Quick Apply

AI generated summary

  • You need a related degree, experience in analytics and reporting, web analytics tool proficiency, tracking implementation knowledge, strong problem-solving skills, and effective communication of data concepts. SQL, Python, or R is a plus.
  • You will manage projects, solve data issues, collaborate on measurement frameworks, implement tracking solutions, ensure data accuracy, and communicate insights with stakeholders.

Requirements

  • - Bachelor’s degree in a related field (e.g., Data Analytics, Statistics, Computer Science, Marketing).
  • - Proven experience in analytics measurement, data analysis, and reporting.
  • - Proficiency in web analytics tools (e.g., Adobe Analytics, Comscore, Nielsen, mParticle, Google).
  • - Strong understanding of tagging and tracking implementation.
  • - Excellent problem-solving skills and attention to detail.
  • - Ability to communicate complex data concepts to non-technical stakeholders.
  • - Experience with SQL, Python, R, or other data analysis tools is a plus.

Responsibilities

  • Take ownership of assigned tasks and projects, ensuring they are completed within the agreed-upon timelines and meeting quality standards.
  • A proactive approach to problem-solving and troubleshooting data engineering challenges independently or collaboratively with the team.
  • The ability to articulate technical concepts and details clearly and concisely, especially when explaining data engineering solutions to non-technical stakeholders.
  • Develop comprehensive measurement frameworks and KPIs aligned with business goals.
  • Collaborate with stakeholders to understand their data needs and translate them into actionable measurement plans.
  • Design and implement streaming media tagging and tracking solutions using tools like Adobe Analytics, Comscore, Nielsen, and other relevant data collection platforms.
  • Ensure consistent and accurate data collection across OTT devices, web, and mobile properties.
  • Familiar with Tag Management Systems like Google Tag Manager, Adobe Tag (Launch/DTM), Tealium, or similar platforms.
  • A solid understanding of web technologies (HTML, CSS, JavaScript) and the ability to read and interpret code are essential for implementing tracking codes, setting up tags, and troubleshooting data collection issues.
  • Proficiency in working with popular web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
  • Expert knowledge of the tools (SDKs) we use to collect data.
  • Expert knowledge of processing rules and best practices.
  • Understand the importance of data governance and adhering to best practices to ensure data integrity, consistency, and compliance.
  • Understand the impact of privacy regulations (e.g., GDPR, CCPA) on data collection practices—familiarity with techniques such as cookie consent management, data anonymization, and compliance with relevant privacy policies.
  • Proven expertise in testing and validating the data collection implementation to ensure accurate and reliable data.
  • Proven expertise in identifying and resolving data collection errors, including missing or incomplete data, discrepancies, or tracking issues.
  • Maintain thorough documentation of data collection processes, tracking implementations, and data sources.
  • Help perform regular audits to ensure data accuracy and integrity.
  • Troubleshoot and resolve any cross-device tracking issues promptly.
  • Work closely with cross-functional teams, including product, marketing, and development, to ensure alignment on measurement strategies.
  • Present analytics measurement strategies and insights to stakeholders clearly and compellingly.
  • Ability to work collaboratively with cross-functional teams, fostering a culture of cooperation and open communication.
  • Proficiency in resolving conflicts and managing differences within a matrixed organization, promoting a harmonious work environment.

FAQs

What is the main responsibility of an Analyst in Digital Implementation?

The main responsibility is to ensure the accuracy, reliability, and effectiveness of data measurement processes, as well as designing, supporting, and managing measurement strategies that provide insights into products and user behaviors.

What tools will I be using as an Analyst for this position?

You will work with tools such as Adobe Analytics, Comscore, Nielsen, Google Tag Manager, and other data collection platforms, as well as web analytics tools like Google Analytics and mParticle.

What qualifications are required for this role?

A Bachelor’s degree in a related field (e.g., Data Analytics, Statistics, Computer Science, Marketing) along with proven experience in analytics measurement, data analysis, and reporting is required.

Is it necessary to have programming skills for this position?

While it's not mandatory, experience with programming languages such as SQL, Python, or R is a plus, as it can enhance data analysis capabilities.

What does the collaboration aspect of the role involve?

You will work closely with cross-functional teams, including product, marketing, and development, to ensure alignment on measurement strategies and present insights effectively to stakeholders.

What kind of data quality assurance tasks will I be responsible for?

You will perform testing and validation of data collection implementations, monitor data discrepancies, conduct audits, and troubleshoot any data collection errors to ensure data reliability.

Are there opportunities for learning and development in this role?

Yes, you will have access to continuous learning opportunities and an additional budget for education and professional training.

What are the benefits provided by the company?

The benefits include a competitive salary, yearly bonus, health insurance, flexible work arrangements, access to a wide range of employee benefits, and perks like a mobile phone with a data plan and a complimentary SkyShowtime subscription.

How does the company handle privacy regulations?

The company acknowledges the impact of privacy regulations such as GDPR and CCPA on data collection practices, ensuring compliance through techniques like cookie consent management and data anonymization.

Can I work independently on projects?

Yes, you are expected to take ownership of assigned tasks and projects, showcasing a proactive approach to problem-solving and troubleshooting data engineering challenges.

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Sky

A job you ❤️ to talk about

Entertainment & Media
Industry
10,001+
Employees
1989
Founded Year

Mission & Purpose

With 24 million customers across six countries, Sky is Europe’s leading media and entertainment company and is proud to be part of the Comcast group. Our 32,000 employees help connect our customers to the very best entertainment, sports, news, arts and to our own local, original content. Following the success of Sky originals like Chernobyl, we plan to double our investment in original content by 2024. We’re also developing a new TV and movie studio, Sky Studios Elstree, which is expected to lead to the creation of over 2,000 new jobs and generate an additional £3 billion of production investment in UK creative sector in the first five years alone. Our technology allows Sky customers to watch what they want, when they want, how they want and connects millions of people to content they love. And our online streaming service, NOW, brings viewers all the enjoyment of Sky with the flexibility of a contract-free service. We also believe that a company of our scale has a responsibility that goes beyond our business, and into the community. We recently announced a series of commitments to help tackle racial injustice and improve diversity and inclusion. To ensure the commitments are delivered, Sky will invest £10million per year across its markets for each of the next three years. We’re committed to being Europe’s first net zero carbon entertainment company by 2030 – two decades before we have to – and we’re an inclusive employer recognised by The Times and Stonewall for our commitment to diversity.