FAQs
What are the primary responsibilities of an Area Sales Executive in Beverages & FMCG Sales?
The primary responsibilities include sales planning, managing customer service, ensuring outlet coverage, supporting distributors, reporting competition activities, and guiding Customer Sales Officers in achieving sales targets.
What skills are required for this role?
The required skills include Customer Service, Secondary Sales, Outlet Enrolment, BTL Execution, General Trade Sales, and Primary Sales.
Will I have to manage a team?
Yes, you will guide and support a team of Customer Sales Officers (CSOs) to achieve optimal sales results.
How do I assist in sales planning?
You will assist the Area Sales Manager in creating beat plans, identifying new merchants, appointing sub-dealers, and executing loyalty programs.
What is the expectation regarding reporting to the Area Sales Manager?
You will be required to report on competition activities and geographical performance monthly while ensuring the implementation of schemes and trade marketing plans.
How is inventory managed in this role?
You will manage inventory levels distributed by Super Stockists and Distributors, ensuring sufficient availability at retail outlets.
Is merchandising part of my responsibilities?
Yes, ensuring adequate merchandising in key outlets by the Customer Sales Officers is one of your key responsibilities.
How often will I review the performance of Customer Sales Officers?
You will review and provide feedback to Customer Sales Officers and Senior Customer Sales Officers regularly to improve their sales pitches and performance.
What kind of training will CSOs receive?
CSOs will receive guidance on understanding the Schemes and Trade Marketing plans to effectively drive sales revenue.
Are there set targets that CSOs need to achieve?
Yes, CSOs are expected to adhere to beat plans and achieve daily sales targets, which you will monitor and track.