Area Sales Executive- SO (FMCG- Sales)

Reliance Retail

Sep 24, 2024

Applications are closed

Job
Full-time
Junior, Mid & Senior Level
Consulting
Sales & Business Development
Ghaziabad

Requirements

1.1. Assist ASM in sales planning,
including beat plans, new merchant opening, and sub-dealer appointment, while
ensuring execution of top merchant management and loyalty programs.
1.2. Ensure adherence to monthly and
daily planning for Customer Sales Officers regarding outlet coverage and
product sales.
1.3. Support distributors with
processes to realize their interests, manage ROI, and ensure claim settlement,
while guiding a team of CSOs for optimal results.
1.4. Report competition activities
and geographical performance monthly to the Area Sales Manager, ensuring the
implementation of schemes and trade marketing plans in the assigned geography.
1.5. Ensure CSOs attend daily gate
meetings to convey daily priorities and guide them through joint fieldwork to
enhance sales pitch.
1.6. Ensure CSOs conduct adequate
merchandising in key outlets.
1.7. Manage inventory levels of
distributed by Super Stockist, Distributors, and retail outlets.
1.8. Ensure CSOs adhere to beat plans,
achieve daily sales targets, and track daily sales, providing reports to MIS
Executives/Area Sales Managers.
1.9. Review CSO and Senior CSO on a
regular basis and improve their sales pitch
1.10. Ensures the Schemes and Trade Marketing plan are
understood by CSOs to ensure sales revenue

Responsibilities

1.1. Assist ASM in sales planning,
including beat plans, new merchant opening, and sub-dealer appointment, while
ensuring execution of top merchant management and loyalty programs.
1.2. Ensure adherence to monthly and
daily planning for Customer Sales Officers regarding outlet coverage and
product sales.
1.3. Support distributors with
processes to realize their interests, manage ROI, and ensure claim settlement,
while guiding a team of CSOs for optimal results.
1.4. Report competition activities
and geographical performance monthly to the Area Sales Manager, ensuring the
implementation of schemes and trade marketing plans in the assigned geography.
1.5. Ensure CSOs attend daily gate
meetings to convey daily priorities and guide them through joint fieldwork to
enhance sales pitch.
1.6. Ensure CSOs conduct adequate
merchandising in key outlets.
1.7. Manage inventory levels of
distributed by Super Stockist, Distributors, and retail outlets.
1.8. Ensure CSOs adhere to beat plans,
achieve daily sales targets, and track daily sales, providing reports to MIS
Executives/Area Sales Managers.
1.9. Review CSO and Senior CSO on a
regular basis and improve their sales pitch
1.10. Ensures the Schemes and Trade Marketing plan are
understood by CSOs to ensure sales revenue

FAQs

What is the main responsibility of an Area Sales Executive in this role?

The main responsibility of an Area Sales Executive is to ensure that the products marketed under Reliance Consumer Products are sold to retail outlets via distributors and super stockists.

Who does the Area Sales Executive work closely with for sales planning?

The Area Sales Executive works closely with the Area Sales Manager (ASM) in sales planning, including beat plans, new merchant openings, and sub-dealer appointments.

What are the expectations regarding Customer Sales Officers (CSOs) in this role?

The Area Sales Executive is expected to ensure adherence to daily planning for CSOs regarding outlet coverage and product sales, and to guide them through joint fieldwork to enhance their sales pitch.

How does the Area Sales Executive support distributors?

The Area Sales Executive supports distributors by assisting them with processes to realize their interests, managing ROI, and ensuring claim settlement.

What reports does the Area Sales Executive need to prepare?

The Area Sales Executive needs to report competition activities and geographical performance monthly to the Area Sales Manager and provide daily sales reports to MIS Executives/Area Sales Managers.

Is merchandising part of the responsibilities for the Area Sales Executive?

Yes, the Area Sales Executive must ensure that CSOs conduct adequate merchandising in key outlets.

How often should CSOs attend daily gate meetings?

CSOs are expected to attend daily gate meetings regularly to receive conveyance of daily priorities.

What is the significance of the beat plans in this role?

Beat plans are significant as they guide CSOs on which outlets to cover and help achieve daily sales targets, ensuring effective territory management.

How does the Area Sales Executive review the performance of CSOs?

The Area Sales Executive reviews the performance of CSOs and Senior CSOs regularly and provides feedback to improve their sales pitch.

What is the role of trade marketing schemes in this position?

The Area Sales Executive ensures that the CSOs understand and implement the trade marketing schemes to bolster sales revenue.

Reliance Retail

2006

Retail & Consumer Goods

Industry

10,001+

Employees

Mission & Purpose

Reliance Retail is a leading retail company in India, focused on providing a diverse range of products and services across various sectors, including grocery, electronics, apparel, and more. Their ultimate mission is to enhance the shopping experience for customers by offering quality products at competitive prices, while also fostering economic growth and job creation. Reliance Retail aims to serve the evolving needs of consumers through innovative retail formats and technologies, ultimately striving to become the preferred shopping destination for millions of customers across the country.