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Assistant Director of Strategy, Brand and Impact

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Hatched Recruitment Group

Oct 11, 2024

  • Job
    Full-time
    Senior & Expert Level
  • Government & Politics
    Marketing

AI generated summary

  • You must ensure brand identity adherence, lead strategic planning and campaigns, manage stakeholder engagement, and provide expertise to senior leaders while overseeing research programs for integrated campaigns.
  • You will oversee brand integrity, lead strategic planning, manage integrated campaigns, engage stakeholders, provide expert advice, and execute research to understand community needs and preferences.

Requirements

  • You will hold responsibility for protecting Newham's brand identity through providing sign off and quality assurance, and promoting adherence to brand guidelines both within the Directorate and across the Council.
  • You will be responsible for refreshing the brand, working with the Chief Marketing Officer to secure agreement and understanding for proposals and any strategic develop of the brand narrative and visual identity.
  • You will lead on strategic planning, stakeholder engagement, and brand development and implementation.
  • The role oversees the strategic running of the Council's communications, directly managing a portfolio of disciplines that provide the framework for the delivery of goal orientated integrated campaigns and communication.
  • Oversee the development and regular review of the forward plan of integrated campaigns for the Council that is understood and agreed by senior leaders and members.
  • Set strategic objectives and ensure that all campaigns are coherent, integrated, and supportive of broader council goals.
  • Be the brand champion, responsible for developing, safeguarding and enhancing Newham's brand, ensuring consistent application of brand guidelines, creating coherence across the Directorate and that of all internal and external communications across the Council.
  • Triage 'out of plan' requests that come into the Marketing Directorate to ascertain whether they should be incorporated within existing delivery priorities or if they should be treated as activity to be delivered by the Service with advice from Marketing.
  • Provide professional expertise and advice to the Mayor, Members, the Chief Executive and senior officers on brand, campaigns, policy and research as required.
  • Oversee the planning and execution of the council's research programme in support of integrated campaigns to ensure we fully understand residents' views, needs, and preferences.

Responsibilities

  • You will hold responsibility for protecting Newham's brand identity through providing sign off and quality assurance, and promoting adherence to brand guidelines both within the Directorate and across the Council.
  • You will be responsible for refreshing the brand, working with the Chief Marketing Officer to secure agreement and understanding for proposals and any strategic develop of the brand narrative and visual identity.
  • You will lead on strategic planning, stakeholder engagement, and brand development and implementation.
  • The role oversees the strategic running of the Council's communications, directly managing a portfolio of disciplines that provide the framework for the delivery of goal orientated integrated campaigns and communication.
  • These include:
  • Oversee the development and regular review of the forward plan of integrated campaigns for the Council that is understood and agreed by senior leaders and members. Set strategic objectives and ensure that all campaigns are coherent, integrated, and supportive of broader council goals.
  • Be the brand champion, responsible for developing, safeguarding and enhancing Newham's brand, ensuring consistent application of brand guidelines, creating coherence across the Directorate and that of all internal and external communications across the Council.
  • Triage 'out of plan' requests that come into the Marketing Directorate to ascertain whether they should be incorporated within existing delivery priorities or if they should be treated as activity to be delivered by the Service with advice from Marketing.
  • Provide professional expertise and advice to the Mayor, Members, the Chief Executive and senior officers on brand, campaigns, policy and research as required.
  • Oversee the planning and execution of the council's research programme in support of integrated campaigns to ensure we fully understand residents' views, needs, and preferences.

FAQs

What are the primary responsibilities of the Assistant Director of Strategy, Brand and Impact?

The primary responsibilities include protecting Newham's brand identity, overseeing strategic planning and stakeholder engagement, leading on brand development and implementation, and managing a portfolio of integrated campaigns and communications.

What does being the brand champion entail?

Being the brand champion entails developing, safeguarding, and enhancing Newham's brand, ensuring consistent application of brand guidelines, and creating coherence across all internal and external communications within the Council.

How does this position contribute to integrated campaigns?

This position oversees the development and execution of integrated campaigns that are coherent and aligned with the Council's broader goals, ensuring they reach the target audience effectively.

What type of partnerships is the role responsible for building?

The role is responsible for building strategic relationships with UK Government, MPs, local stakeholders, universities, businesses, and the voluntary, community, and faith sectors.

How often will the forward plan of integrated campaigns be reviewed?

The forward plan of integrated campaigns will be regularly reviewed to ensure it remains relevant and aligned with the objectives set by senior leaders and council members.

What is involved in the Council's research program?

The Council's research program involves planning and executing research initiatives to gather insights on residents' views, needs, and preferences in support of integrated campaigns.

Will I be providing advice to senior leaders and the Mayor?

Yes, you will provide professional expertise and advice to the Mayor, Members, the Chief Executive, and senior officers on brand, campaigns, policy, and research as required.

How will requests for marketing support be handled?

Requests that fall 'out of plan' will be triaged to determine if they should be integrated into existing priorities or treated as separate activities with advice from the Marketing team.

What role does policy development play in this position?

Policy development is crucial as it informs the Council's stance on important issues affecting the Borough, guiding strategy and communication priorities that underpin integrated campaigns.

Is stakeholder engagement a part of this role?

Yes, leading strategic stakeholder engagement is a key component of this role to build effective relationships across various sectors and enhance campaign effectiveness.

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Hatched Recruitment Group

Where STEM Talent Takes Flight

Human Resources
Industry
11-50
Employees
2018
Founded Year

Mission & Purpose

Hatched Recruit is a recruitment agency specializing in connecting top talent with organizations across various sectors. Their ultimate mission is to simplify and enhance the hiring process, ensuring that both candidates and employers find the perfect fit. By focusing on personalized service and deep industry knowledge, they aim to build lasting relationships that benefit all parties involved. Their purpose is to empower businesses by providing access to skilled professionals while helping candidates achieve their career goals in an efficient and supportive manner.