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Assistant Marketing Manager

  • Job
    Full-time
    Junior & Mid Level
  • Customer Relations
    Marketing
  • London

AI generated summary

  • You need brand marketing experience, strong communication skills, creativity, initiative, and a curiosity about consumers and trends to create impactful work.
  • You will develop campaign briefs, collaborate with cross-functional teams, ensure product accuracy, manage feedback, track timelines, and monitor campaign performance through reports.

Requirements

  • Some experience in brand marketing, ideally within retail, fashion, or consumer goods, we value passion, curiosity, and creative instinct as much as years on a CV
  • Strong communication and interpersonal skills, with the confidence to build relationships across teams and engage effectively with external agency partners
  • You are a self-starter who takes initiative and gets things moving – you spot what needs doing without being asked, and bring energy and ownership to everything you work on
  • You are naturally creative and curious – you look for fresh angles, bring innovative thinking to briefs, and have an instinct for what will resonate with customers
  • You have a genuine curiosity about consumers, culture, and the media landscape – you stay on the pulse of trends and use insight to shape more impactful, relevant work

Responsibilities

  • Support the development of clear, insight-led briefs for large-scale, seasonal and BAU campaign activity
  • Collaborate with cross-functional teams including Creative (+agency), Production, Media (+agency), PR, Social, Buying, Merchandising, and Internal Communications to ensure seamless end-to-end delivery
  • Ensure accuracy and consistency of product information, value messaging, and key claims across all creative assets
  • Manage creative feedback and approvals (via agency and internal systems), ensuring timely and aligned input from key stakeholders
  • Maintain accurate campaign documentation, timelines, and critical paths (e.g. MAP, Monday.com) to ensure delivery remains on track
  • Monitor and track campaign performance using PIRs and reporting dashboards

FAQs

What are the main responsibilities of the Assistant Marketing Manager?

The main responsibilities include supporting the development of insight-led briefs, collaborating with cross-functional teams, ensuring accuracy of product information across creative assets, managing creative feedback and approvals, maintaining campaign documentation and timelines, and monitoring campaign performance.

What qualifications or experience is required for this role?

Some experience in brand marketing, ideally within retail, fashion, or consumer goods is preferred. Passion, curiosity, and creative instinct are valued just as much as years of experience.

What skills are important for the Assistant Marketing Manager position?

Important skills include strong communication and interpersonal abilities, initiative and self-starter qualities, creativity, curiosity about consumers and culture, and the ability to stay informed about market trends.

Is there a probationary period for new employees?

Yes, there is a probationary period after which eligible employees will receive benefits such as the colleague discount.

What benefits does M&S offer to employees?

M&S offers benefits including a colleague discount, competitive holiday entitlement, discretionary bonus schemes, a pension scheme, well-being support, and additional perks through the M&S Choices portal.

How does the company support employee development?

M&S provides a tailored induction and a wide range of training programs to help develop employees' skills.

What is the working environment like for this role?

The working environment is fast-moving, collaborative, and requires the employee to be in the office three days a week to foster creativity and connection among team members.

Is diversity and inclusion a priority for M&S?

Yes, M&S is committed to building diverse and representative teams, aiming to create an inclusive environment where everyone can bring their whole selves to work.

Can I receive support during the recruitment process if needed?

Yes, if you feel you need support or reasonable adjustments during the recruitment process, you are encouraged to inform the team when completing your application.

Forward thinking, future-focused and digital-first retail

Retail & Consumer Goods
Industry
10,001+
Employees
1884
Founded Year

Mission & Purpose

We hold ourselves to a very high standard here at M&S. That much has never changed. Our attention to detail, forward thinking and passion for improvement has led to the creation of some of the nation’s most loved products. But a rapidly changing world demands that we change along with it. M&S has been at the forefront of social change for the past 134 years, and we’re determined to keep it that way. Setting bolder goals and giving our people the space and resources to achieve them. Today, we are a unique retailer delivering top quality food, clothing, home products and financial services. We employ over 80,000 colleagues who serve over 32 million customers. But what about tomorrow? We’ve put customer-focused digital innovation at the heart of our business, partnering with world-class technology firms to help shape the retail experience of the future. From digital transformation to empowering people to make a positive impact on wellbeing, communities and the planet, there’s never been a more exciting time to join us. Because if you become part of our journey today, you’ll be shaping the very future of our business.

Benefits

  • Colleague Discount

    Receive 20% discounts in-store for you and members of your household

  • Bonus

    We have discretionary bonus schemes depending on your role and our business performance

  • Pay

    Our salaries are competitive and reviewed every year

  • Life Assurance

    Life cover of twice your salary up to age 70 which is double when you join your M&S pension savings plan