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Associate Brand Experience Manager

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General Mills

10d ago

  • Job
    Full-time
    Junior & Mid Level
  • Marketing
    Design

AI generated summary

  • You should have 2-3 years in design or creative agencies, a consumer-first mindset, strong organizational skills, the ability to work across teams, and strong analytical skills for data-driven insights.
  • You will manage Häagen-Dazs Brand Experience projects, ensure brand consistency, track budgets, foster collaboration, and stay ahead of trends to deliver impactful consumer communications.

Requirements

  • You’ll bring around 2–3 years of design or creative agency experience, ideally within the FMCG or creative agency space, creating best-in-class marketing communications across multiple touchpoints.
  • With a consumer-first mindset and strong curiosity for culture and trends, you know how to turn insights and data into creative strategies that drive impact.
  • Organised and detail-oriented, you know how to manage multiple projects at once while maintaining high creative standards.
  • You’re comfortable working across markets and functions, collaborating with diverse teams and external partners in a fast-paced, global environment.
  • With strong analytical skills, you can interpret data and learnings to make clear, actionable recommendations.

Responsibilities

  • Partner with brand marketers, agencies, and cross-functional teams to create consumer-first communication and design that inspires and connects.
  • Be the guardian of brand identity, ensuring consistency and excellence across every piece of creative and communication.
  • Manage day-to-day execution of Häagen-Dazs Brand Experience projects, from briefing through to delivery.
  • Stay ahead of cultural and creative trends, identifying opportunities to keep the brand fresh, distinctive, and relevant.
  • Build a deep understanding of the brand, consumer, category, and competitive landscape to inform strong, insight-led decisions.
  • React quickly to changing priorities and communications needs while maintaining a strategic mindset.
  • Foster collaboration across internal teams and external partners, managing multiple projects with precision and positivity.
  • Deliver executional excellence across campaigns and BX initiatives, while managing budgets, tracking, and reporting effectively.

FAQs

What brands will I be focusing on as an Associate Brand Experience Manager?

You will primarily focus on Häagen-Dazs, while also getting the opportunity to collaborate on other iconic brands such as Old El Paso, Nature Valley, and Blue Buffalo during key campaign periods.

What is the primary function of the Global Brand Experience (BX) team?

The Global Brand Experience (BX) team is responsible for the end-to-end creative expression of the brands, including communications, content, packaging, and design.

How many years of experience is required for this position?

The position requires around 2–3 years of design or creative agency experience, ideally within the FMCG or creative agency space.

What types of skills are necessary for this role?

Candidates should have a consumer-first mindset, strong analytical skills, be organized and detail-oriented, and be capable of managing multiple projects while maintaining high creative standards.

Will I need to collaborate with teams outside of my immediate group?

Yes, you will be expected to collaborate across internal teams and with external partners in a fast-paced, global environment.

What is the approach to work-life balance in this position?

The role offers a hybrid work policy that includes an average of 2 days per week in the office and the possibility to finish at 15:00 on Fridays, promoting work-life balance.

Are there any wellbeing initiatives offered by the company?

Yes, the company offers a free Headspace account for employees and up to 5 friends or family members, along with ongoing activities and an Employee Assistance Program.

How does the bonus scheme work?

The company rewards employees through a bonus scheme when goals are reached, recognizing the importance of their contributions to General Mills.

What healthcare benefits are available to employees?

All colleagues have the opportunity to join health and dental insurances from day one of employment.

Is there support for family and caregiving responsibilities?

Yes, the company offers Family & Carers Leave, allowing every family to have the opportunity to take quality time off from the point of birth or adoption to care, with enhanced covers.

Are there any additional perks offered to employees?

Yes, employees enjoy additional perks such as enhanced pension contributions, subsidized canteen options, access to peer-to-peer recognition platforms, discount programs, and 2 extra days for volunteering work.

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General Mills

Making Food The World Loves

Manufacturing & Electronics
Industry
10,001+
Employees
1928
Founded Year

Mission & Purpose

General Mills is a global food company that manufactures and markets a wide range of food products, including cereals, snacks, baking mixes, and refrigerated and frozen foods. Their ultimate mission is to serve the world by making food people love while striving to nourish lives through trusted brands. Their purpose is to drive sustainable growth and positively impact communities and the planet by prioritizing sustainability, innovation, and the well-being of consumers.