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Associate Brand Manager

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Keurig Dr Pepper Inc.

1mo ago

  • Job
    Full-time
    Mid Level
  • Marketing
    Product
  • Frisco

AI generated summary

  • You need a Bachelor's degree (MBA preferred), 3+ years in brand marketing, CPG experience, strong leadership, data-driven decision-making skills, and a mix of strategic and tactical planning abilities.
  • You will analyze consumer data, develop growth strategies, lead marketing initiatives, collaborate with teams, manage budgets, and champion your brand to drive business growth.

Requirements

  • Bachelor’s Degree required; MBA is preferred
  • At least 3 years of brand marketing or brand management experience. CPG/Beverage experience from a Fortune 500 CPG company preferred.
  • A general manager mindset where you exhibit data influenced decision making and measurement
  • Exceptional team leader with a commanding presence and an ability to influence across functions, leadership levels and customer teams
  • Proven ability to operate in a fast-paced environment, reacting with sound judgement and often without specific direction
  • Expertise in developing and implementing brand strategies based on consumer insights, market data, category trends, and the competitive environment
  • Proficient at flexing between strategic planning and tactical planning

Responsibilities

  • Learn to place the consumer at the heart of strategy and leverage insights, data, and sound business judgement to build tactical plans that support growth priorities
  • Build upon your passion for data and analytics to provide timely business diagnostics, measure progress against growth goals, and provide actionable recommendations and optimizations
  • Lead initiatives and marketing programs you help design by partnering with A-list agencies and top notch cross functional talent
  • Partner with communications and insights teams to inform, build, execute and measure world class integrated marketing communications
  • Be the face of your brand, championing your growth initiatives rooted in consumer needs and keen business expertise
  • Actively manage significant investment budgets with a voice in how resources are allocated to achieve growth objectives

FAQs

What is the location of the Associate Brand Manager position?

The position is based at the KDP headquarters in Frisco, Texas, and relocation to the Greater Dallas, TX area is required.

What travel requirements are associated with this role?

This role requires 10%-15% travel.

What qualifications are required for this position?

A Bachelor’s Degree is required, and an MBA is preferred, along with at least 3 years of brand marketing or brand management experience, preferably in a Fortune 500 CPG company.

What are the key responsibilities of the Associate Brand Manager?

Key responsibilities include placing the consumer at the heart of strategy, leveraging data and insights for marketing plans, leading initiatives and marketing programs, managing investment budgets, and partnering with cross-functional teams to execute marketing communications.

Is prior CPG/Beverage experience necessary for this role?

Yes, CPG/Beverage experience from a Fortune 500 CPG company is preferred.

What salary can one expect for this position?

The salary range for the Associate Brand Manager position is between $76,400 and $128,000, depending on experience, skills, and other factors.

What benefits are included in the total rewards package?

Benefits include Medical, Dental, Vision, Disability, Paid Time Off (including parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, Mileage Reimbursement, and an annual bonus based on performance and eligibility.

What qualities are you looking for in a candidate?

We are looking for leaders with a drive to make an impact, a results-oriented mindset, the ability to work with diverse teams, and a true passion for marketing.

Will there be opportunities for professional growth within the company?

Yes, Keurig Dr Pepper offers employee programs designed to support professional growth and development.

Is Keurig Dr Pepper an equal opportunity employer?

Yes, Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants without regard to various protected statuses.

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Keurig Dr Pepper Inc.

Retail & Consumer Goods
Industry
10,001+
Employees
1981
Founded Year

Mission & Purpose

Keurig Dr Pepper (KDP) is a leading beverage company in North America, with annual revenue in excess of $14.1 billion and nearly 28,000 employees. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. and Canada. The Company’s portfolio of more than 125 owned, licensed and partner brands is designed to satisfy virtually any consumer need, any time, and includes Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's®, CORE® and The Original Donut Shop®. Through its powerful sales and distribution network, KDP can deliver its portfolio of hot and cold beverages to nearly every point of purchase for consumers. The Company is committed to sourcing, producing and distributing its beverages responsibly through its Drink Well. Do Good. corporate responsibility platform, including efforts around circular packaging, efficient natural resource use and supply chain sustainability.