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Associate Brand Manager - Nerf

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Hasbro

3mo ago

  • Job
    Full-time
    Junior Level
  • Marketing
    Product
  • Boston

AI generated summary

  • You need 2+ years in marketing, a relevant degree, creativity, strong project management, financial acumen, collaboration skills, and proficiency in Microsoft Office. MBA preferred.
  • You will develop product strategies, collaborate with teams, leverage insights for innovation, manage costs, communicate brand activity, understand market needs, and drive growth for Nerf and Super Soaker.

Requirements

  • Minimum 2 years of progressive experience in marketing, advertising, or related field
  • Bachelors Degree (Marketing, Advertising, or related field preferred)
  • MBA preferred (additional work experience in lieu of MBA considered)
  • Understanding of the steps necessary to bring products to market
  • Previous experience in franchise development preferred, but not required
  • Creative and strategic thinking. Ability to be agile and flexible in thinking.
  • Motivated self-starter who is able to creatively tackle problems and maximize available resources.
  • Ability to make informed decisions quickly to keep performance on track.
  • Collaborative; able to work with, get information/help from and influence internal groups
  • Business and financial acumen including analytical skills. Can make sense of quantitative and qualitative information affecting the brand
  • Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously under tight time constraints
  • Digital-first mindset
  • Well developed, verbal, written and dynamic presentation skills.
  • Intermediate to advanced proficiency with Microsoft Office applications.

Responsibilities

  • Develop overall go-to-market product strategy
  • Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to create incremental growth opportunities and develop higher-margin businesses
  • Demonstrate strategic and creative thought leadership and apply consumer and social insights to drive product innovations that better meet and exceed demand. You are an internal influencer who can put thoughts into action
  • Partner with the global supply chain to identify programs to decrease development costs and gain efficiencies where applicable
  • Provide timely and consistent communication of brand activity and key information to internal business partners.
  • Partner with regional marketing teams to understand business needs, retailer trends & challenges, identify growth opportunities, and deliver best-in-class brand plans
  • Develop franchise growth plans in partnership with internal teams and execute these plans to build the Nerf and Super Soaker brand equities.
  • Adopt, embrace and embody the Nerf and Super Soaker consumer mindset in all facets of strategic thinking and product development
  • Take ownership of the P2M, HDM, & Jetpack systems for specific segments, driving strong organization of brand line plans with a focus on accuracy and timeliness

FAQs

What is the primary role of an Associate Brand Manager for Nerf at Hasbro?

The primary role involves overseeing global product development and brand franchise development for the Nerf & Super Soaker brand team, including crafting insightful product and franchise strategies.

What qualifications are required for this position?

A minimum of 2 years of progressive experience in marketing or a related field is required, along with a Bachelor's Degree in Marketing, Advertising, or a related field. An MBA is preferred but additional work experience can be considered in lieu of it.

What is the work schedule for this position?

This position will be onsite Tuesday – Thursday at Hasbro's new HQ location in Boston, MA, or at the Pawtucket, RI location until the Boston location opens.

Is previous experience in franchise development necessary for this role?

Previous experience in franchise development is preferred but not required.

What kind of skills are essential for a candidate applying for this role?

Essential skills include creative and strategic thinking, project management abilities, business and financial acumen, effective collaboration, and strong verbal and written communication skills.

What are the benefits offered to employees in this position?

The benefits include medical, dental, and vision insurance, paid vacation and holidays, a generous 401(k) match, paid parental leave, volunteer and employee giving programs, tuition reimbursement, and product discounts.

What is the salary range for the Associate Brand Manager position?

The base salary for this position ranges from $74,100.00 to $111,200.00, based on factors such as experience, skills, location, and market conditions.

How does Hasbro support diversity and inclusion in the workplace?

Hasbro is committed to equality of opportunity in all aspects of employment and makes decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

Is there a possibility for career growth in this role?

Yes, the position aims to help launch your career to the next level by providing opportunities to innovate and experiment within a globally recognized brand.

Will there be training or support for new hires in this role?

While specific training details are not mentioned, the position emphasizes collaboration with cross-functional teams, which suggests support will be provided to help navigate responsibilities effectively.

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Hasbro

Creating magic through play.

Entertainment & Media
Industry
5001-10,000
Employees
1923
Founded Year

Mission & Purpose

Hasbro is a global play and entertainment company that creates toys, games, and entertainment experiences for children and families. Their offerings include popular brands like Transformers, My Little Pony, and Monopoly, as well as TV shows, movies, and digital content. Their aim is to inspire and entertain through innovative products and immersive storytelling, fostering creativity and joy across generations. By focusing on high-quality play experiences, Hasbro strives to bring people together and make a positive impact on their lives.

Culture & Values

  • We are creative

    Creativity means taking risks, chasing curiosity, and collaborating with like-spirited people to deliver compelling content across almost every platform.

  • We are passionate

    We’re super fans, and adventurers, innovators, collectors, story builders, and fervent believers in the power of play. It’s easy to get excited about work when work is play.

  • We are inclusive

    We are dedicated to building a diverse workforce that reflects the consumers and communities we serve around the globe.

  • We do the right thing

    We look out for each other, in the workplace and in the world, and practice an unwavering commitment to act with integrity in every decision, big and small.