FAQs
What is the role of the Associate Director, Broadcasters & Publishers at Nielsen?
The Associate Director is responsible for managing revenue and profit & loss at the country level, leading new business development, client engagement for renewals, and developing sales strategies to ensure continuity of sales pipelines.
What are the main responsibilities of this role?
The main responsibilities include new business development, sales strategy preparation, client engagement, and leadership, which involves managing a team to achieve sales goals and align with overall business strategies.
What qualifications are required for this position?
A Bachelor’s Degree or above in Business, Marketing, or Communications is required, along with a minimum of 10 years of media experience, preferably in sales or marketing roles within the media or TV broadcasting industry.
Is experience in consultative selling important for this role?
Yes, experience in the consultative selling process, including drafting proposals, presenting solutions, and closing deals, is an important qualification for this position.
What skills are preferred for candidates applying for this role?
Preferred skills include strong leadership abilities, strategic thinking, analytical reasoning, experience with Salesforce tools, the ability to work in a matrix-style environment, and excellent interpersonal and communication skills.
What key performance indicators will be used to evaluate success in this role?
Key performance indicators include meeting revenue targets, renewal success rate, new business conversion rate, accuracy in sales reporting, and the number of client engagements and presentations.
Which tools and applications should candidates be proficient in?
Candidates should be proficient in Google Suite Applications, including Gmail, Google Docs, and Google Slides, and any experience with Nielsen Audience Measurement products is an added advantage.
What type of leadership style is encouraged for this role?
A leadership style that promotes ongoing growth and development opportunities for the team is encouraged, along with a client-centric sales mindset.
Does the role involve collaboration with other teams?
Yes, the role involves collaborating with regional/global commercial, product, and marketing teams to ensure the right portfolio is available to clients, as well as working with internal business units for support.
Will the Associate Director represent Nielsen within the industry?
Yes, the Associate Director will represent the Nielsen brand within the industry and engage with external stakeholders at the country level.