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Associate Manager

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PepsiCo

Dec 23, 2024

Applications are closed

  • Job
    Full-time
    Mid & Senior Level
  • Data
    Marketing
  • Hyderabad, +1

Requirements

  • Broader data analysis capabilities. Previous experience in Consumer Insights, Key account Management, Trade Marketing or CPG consulting
  • Experience in pricing and promotions management, demonstrating a deep understanding of pricing strategies, market dynamics, and consumer behavior
  • Proven experience working in the Fast-Moving Consumer Goods (FMCG) sector with a strong understanding of business processes related to Revenue Management, including promotions, pricing, and sales
  • Excellent visualization skills with the ability to translate complex data into actionable solutions and processes, enabling data-driven decision-making
  • Advanced proficiency in Microsoft Excel and a strong command of PowerPoint, with the ability to quickly learn various in-house software applications for data analysis and reporting
  • Knowledge of Power BI software and Python/ R language or willingness to pick it up required.
  • Statistical modelling capabilities are added advantage.
  • Ability to function effectively in a team environment and collaborate with individuals across the organization, as pricing and promotions strategies often require cross-functional teamwork
  • Good verbal and written communication skills to effectively interact with stakeholders and present findings and recommendations in a clear and compelling manner
  • Highly organized and responsive, with ability to work on SLAs and tight deadlines
  • Numerate thinker, good at data analysis with strong attention to detail
  • Language skills - English fluent
  • Excellent written and oral communication skills; proactively communicates using appropriate methods for situation and audience in clear, concise and professional manner
  • Ability to work collaboratively and proactively with multi-functional teams
  • Be flexible, organized and able to handle competing priorities
  • Ability to combine insights from various data sources
  • Ability to influence stakeholders with data driven insights

Responsibilities

  • Conducting in-depth market research and data analysis to identify and evaluate brand positioning / price pack architecture opportunities
  • Analyzing consumer behavior and preferences to gain insights into how our brand ladder / pricing strategies impact purchasing decisions
  • Developing and refining brand ladder and PPA models and methodologies to streamline decision-making / enhance operational efficiency
  • Collaborating with cross-functional teams to ensure that our brand and pricing strategies align with overarching business objectives and regulatory requirements
  • Utilizing data-driven insights to enhance the overall consumer experience and perception of our brands and pricing structures
  • Contributing to the long-term brand and pricing strategy of the organization while balancing short-term priorities
  • Working on building and interpreting results of statistical models to refine Pricing decisions, Promo Tactics and optimizing Promo calendar
  • Perform advanced analytics using Tableau/Power BI and develop predictive models, regression modeling, price elasticity analysis, and promotion optimization to extract actionable insights from data
  • Collaborate on sector RGM strategic projects, such as promotions optimization, terms priorities, competitor benchmarking, and Price Pack Architecture (PPA) initiatives, to drive revenue realization
  • Conduct statistical and trend analysis to identify market opportunities, highlight sector strengths, and provide recommended corrective actions to enhance performance
  • Monitor existing KPI metrics, develop new relevant metrics, and identify correlations and root causes to support data-driven decision-making
  • Design and build visualization dashboards to accelerate information-to-action at scale, enabling easy access to critical insights for various stakeholders
  • Develop programs, methodologies, and reports for analyzing and presenting data, making data-driven insights accessible and actionable
  • Ensure the timely and accurate submission of reports and data to the Revenue Management teams in line with agreed Service Level Agreements (SLA)
  • Improve the utility of operational and performance data within various teams, supporting Business Intelligence (BI), reporting, analysis, and insights efforts
  • Assist the GBS Commercial lead in developing an ongoing training and capability plan for COE associates, ensuring continuous growth and expertise development within the team

FAQs

What is the primary focus of the Associate Manager role?

The primary focus of the Associate Manager role is to support PBNA Divisions on Pricing, Mix Management, and Promo Strategy, optimizing product and pricing strategies to maximize brand equity, profitability, and consumer engagement.

What key responsibilities will I have in this position?

Key responsibilities include conducting market research, analyzing consumer behavior, developing pricing models, collaborating with cross-functional teams, and utilizing data-driven insights to enhance overall consumer experience and brand perception.

What qualifications are required for this role?

Required qualifications include experience in data analysis, pricing and promotions management, proficiency in Microsoft Excel and PowerPoint, knowledge of Power BI and Python/R, and experience in the Fast-Moving Consumer Goods (FMCG) sector.

Will I be working independently or as part of a team?

You will be working as part of a team and must collaborate effectively with individuals across the organization, as pricing and promotions strategies often require cross-functional teamwork.

What skills are essential for success in this role?

Essential skills include advanced data visualization abilities, strong analytic skills, effective communication, organizational skills, attention to detail, and the ability to influence stakeholders with data-driven insights.

Is prior experience in Consumer Insights or Trade Marketing necessary?

Yes, experience in Consumer Insights, Key Account Management, Trade Marketing, or CPG consulting is important for this role.

What tools and software will I be using in this position?

You will be using tools such as Tableau, Power BI, Microsoft Excel, and may need to learn in-house software for data analysis and reporting, along with statistical modeling software.

How important is communication in this role?

Excellent verbal and written communication skills are crucial, as you will need to effectively interact with stakeholders and present findings and recommendations clearly and compellingly.

Are there opportunities for professional development in this position?

Yes, there will be opportunities for ongoing training and capability development within the Revenue Management teams.

What kind of analytics will I be performing in this role?

You will perform advanced analytics including predictive modeling, regression modeling, price elasticity analysis, and promotion optimization to extract actionable insights from data.

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PepsiCo

What makes you unique, makes us better.

Retail & Consumer Goods
Industry
10,001+
Employees
1965
Founded Year

Mission & Purpose

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet.

Benefits

  • Well-being

    We offer programs for you and your family to help you reach your personal physical, emotional and financial well-being goals.

  • Retirement Benefits

    Our savings and retirement benefits are designed to help you reach your future retirement goals.

  • Health and Insurance Benefits

    We’re committed to helping you and your family live a healthy lifestyle. Our medical options provide access to quality, affordable health care.