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Associate Manager, Esports Brand Marketing

  • Job
    Full-time
    Junior Level
  • Customer Relations
    Marketing
  • London

AI generated summary

  • You need 2+ years in marketing or related fields, experience with CRM and digital campaigns, collaboration skills for asset delivery, and willingness to travel for events.
  • You will manage social channels, oversee web content updates, coordinate QR code campaigns, and support creator outreach to enhance fan engagement and campaign activation.

Requirements

  • 2+ years of experience in marketing, esports, gaming, sports, or entertainment industries.
  • Experience executing campaigns across CRM, web, or digital platforms with measurable outcomes.
  • Experience collaborating with internal teams and external partners to deliver marketing assets.
  • Willingness to travel for live event support and activations.

Responsibilities

  • You will support the execution of Social & CRM channels for EA Esports including briefing assets, managing calendars, securing approvals, and reporting performance to improve fan engagement.
  • You will oversee updates to esports web destinations, ensuring content accuracy, event alignment, and timely delivery of previews, recaps, and promotional materials.
  • You will manage QR code campaigns and in-product integrations, collaborating with product teams and external vendors to support viewership rewards and fan engagement.
  • You will support creator and co-streamer outreach, partnering with internal teams to activate content creators and amplify campaigns across esports events.

FAQs

What is the location of the Associate Manager, Esports Brand Marketing position?

The position is based in London and operates in a hybrid format.

What type of experience is required for this role?

Candidates should have 2+ years of experience in marketing, esports, gaming, sports, or entertainment industries.

Will I be required to travel for this position?

Yes, there is a willingness to travel for live event support and activations.

What responsibilities will I have regarding social and CRM channels?

You will support the execution of Social & CRM channels for EA Esports, including briefing assets, managing calendars, securing approvals, and reporting performance.

Are there opportunities for career growth in this position?

Yes, there are opportunities for career growth in a collaborative and inclusive environment at Electronic Arts.

What types of campaigns will I be involved in?

You will execute campaigns across CRM, web, and digital platforms with measurable outcomes, as well as manage QR code campaigns and in-product integrations.

Will I be collaborating with external partners?

Yes, you will collaborate with internal teams and external partners to deliver marketing assets and support creator and co-streamer outreach.

What benefits does Electronic Arts offer?

EA offers a holistic approach to benefits that may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more.

Does Electronic Arts promote diversity and inclusion?

Yes, Electronic Arts is an equal opportunity employer and promotes diversity and inclusion in all employment decisions.

How does EA support employee wellness?

EA emphasizes physical, emotional, financial, career, and community wellness to support a balanced life through its benefits programs.

Entertainment Providers

Technology
Industry
10,001+
Employees

Mission & Purpose

Electronic Arts (EA), is a prominent video game company that specialises in the development and publishing of interactive entertainment software. Their primary focus revolves around creating engaging and immersive gaming experiences across various platforms, including consoles, PC, and mobile devices. EA's overarching goal is to captivate gamers worldwide by producing high-quality games that not only entertain but also connect people through shared digital adventures. They strive to push the boundaries of creativity and innovation in the gaming industry, continually seeking new ways to engage and delight players while fostering a global gaming community.