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Associate Manager, Paid Media

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Spotify

2mo ago

  • Job
    Full-time
    Mid Level
  • Sales & Business Development
    Marketing
  • New York
    Remote
  • Quick Apply

AI generated summary

  • You have 4+ years in digital marketing, hands-on with Google Ads, Meta, LinkedIn, and Spotify Ads; strong analytical skills; creative problem-solving; able to collaborate and manage priorities effectively.
  • You will execute and optimize B2B campaigns, analyze performance, create reports, collaborate with teams, test new strategies, and ensure accurate tracking and audience engagement.

Requirements

  • A min of 4+ years of experience in growth, performance, or digital marketing, ideally in B2B space.
  • Hands-on experience implementing & optimizing paid media campaigns in Google Ads, Meta, LinkedIn, and/or Spotify Ads Manager.
  • Demonstrated experience optimizing campaigns for Return on Ad Spend and Lifetime Value.
  • Strong analytical mindset—you’re comfortable working with performance data, drawing insights, and making recommendations.
  • Creative problem solver who can contribute strong ideas for messaging, concepts, and testing frameworks.
  • Technically savvy enough to understand events, audiences, and tracking, and to collaborate effectively with engineers and product teams.
  • Comfortable working with agencies—briefing, reviewing performance, and pushing for continuous improvement.
  • Confident collaborator who can work seamlessly with cross-functional teams and balance multiple stakeholder needs.
  • Organized, thorough, and able to manage multiple priorities in a fast-paced environment.
  • Equally comfortable executing day-to-day tasks and thinking strategically about the bigger picture.

Responsibilities

  • Supporting Campaign Execution & Optimization of large-scale B2B performance marketing campaigns across Google Ads, Meta, LinkedIn, Spotify Ads Manager etc, with a focus on driving revenue growth and hitting core KPIs of Lifetime Value to Customer Acquisition Cost (LTV/CAC) and Return on Ad Spend (ROAS), in close partnership with the Growth Marketing Manager.
  • Partner closely with agency teams to analyze performance, identify insights, and continuously improve campaigns.
  • Occasionally set up and launch campaigns directly in-platform, including trafficking assets, QA, and optimization.
  • Assist with testing and scaling new channels, tactics, and campaign approaches.
  • Create clear, concise performance reports, dashboards, and readouts for partners.
  • Analyze campaign performance data to surface actionable insights and optimization recommendations and inform future campaign planning and creative direction.
  • Support the development of channel plans, testing roadmaps, and campaign briefs.
  • Contribute creative ideas and performance-driven concepts to improve messaging, targeting, and results.
  • Support campaign event setup, troubleshooting, and audience configuration, partnering with Growth Ad Tech Marketing Manager.
  • Work cross-functionally with Product, Data, and Sales to ensure campaigns are properly measured and scalable.
  • Help ensure clean data flows, accurate tracking, and effective audience activation.

FAQs

What is the primary focus of the Associate Manager, Paid Media role?

The primary focus is to help scale and optimize global B2B growth efforts through high-impact performance marketing programs that drive revenue, unlock new audiences, and fuel advertiser growth on Spotify.

How many years of experience are required for this position?

A minimum of 4+ years of experience in growth, performance, or digital marketing, ideally in the B2B space, is required.

What platforms will I be working with in this role?

You will be working with Google Ads, Meta, LinkedIn, and Spotify Ads Manager.

Will I be involved in campaign execution and optimization?

Yes, the role involves supporting the execution and optimization of large-scale B2B performance marketing campaigns.

Is there an opportunity for creative input in this position?

Yes, you are encouraged to contribute creative ideas and performance-driven concepts to improve messaging, targeting, and results.

Can I directly set up and launch campaigns?

Occasionally, you will be tasked with setting up and launching campaigns directly in-platform, including trafficking assets and quality assurance.

Will I be analyzing performance data in this role?

Yes, analyzing campaign performance data to surface actionable insights and optimization recommendations is a key responsibility.

What kind of collaboration can I expect in this position?

You will work cross-functionally with teams such as Product, Data, and Sales to ensure campaigns are properly measured and scalable.

What are the core KPIs for this role?

The core KPIs include Lifetime Value to Customer Acquisition Cost (LTV/CAC) and Return on Ad Spend (ROAS).

What benefits does Spotify offer for this position?

The benefits include health insurance, six months paid parental leave, a 401(k) retirement plan, a monthly meal allowance, 23 paid days off, 13 paid flexible holidays, and paid sick leave.

Passionate music fans. Innovative tech pros. Perfect harmony. Join our band.

Entertainment & Media
Industry
5001-10,000
Employees
2006
Founded Year

Mission & Purpose

Spotify is a transformative music streaming platform that has revolutionised the way people listen to music. Their mission is to unlock the potential of human creativity by providing a platform for over a million artists to earn a living from their art while offering billions of fans the opportunity to enjoy and be inspired by it. With a vast library of over 50 million tracks, users can discover, manage, and share music for free, or upgrade to Spotify Premium for an enhanced experience, including offline mode, improved sound quality, and an ad-free listening experience. As the most popular global audio streaming service, Spotify's innovative model has become the largest revenue driver for the music industry, supporting artists and reshaping the music ecosystem.

Culture & Values

  • Innovative

    We move fast and take big risks

  • Sincere

    We have no time for internal politics

  • Passionate

    We revel in what we do

  • Collaborative

    We recognise that we're all in this together

  • Playful

    We don't take ourselves too seriously

Benefits

  • Extensive learning opportunities

    Through our dedicated team, GreenHouse.

  • Flexible share incentives

    Letting you choose how you share in our success.

  • Global parental leave

    Six months off - fully paid - for all new parents.

  • All The Feels

    Our employee assistance program and self-care hub.

  • Flexible public holidays

    Swap days off according to your values and beliefs.