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Associate Marketing Manager, Shopper Marketing

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PepsiCo

Nov 11, 2024

Applications are closed

  • Job
    Full-time
    Junior Level
  • Customer Relations
    Marketing
  • Mississauga

Requirements

  • 2+ years marketing experience.
  • Demonstrated ability to build growth plans through superior consumer marketing.
  • Forward Thinking - Develops and collaboratively links key strategies and priorities to drive growth.
  • Results - Develops and advocates for creative ideas, concepts and approaches that deliver quality results with urgency.
  • Collaboration - Brings different groups together to identify and align around common goals and gain commitment to deliver superior results that could not be achieved alone.

Responsibilities

  • Support Holistic Omnichannel Shopper Strategy across strategic LF/SF customers for both Quaker & Frito portfolios.
  • Lead execution of Retail Media & Egrocery Strategy for strategic retail partners.
  • Partner with Insights & Global DX to develop a holistic shopper learning agenda.
  • Wire and collaborate with the US and Global Shopper/DX teams to ensure shared best practices, resources and expertise on programing, tools, and strategy.
  • Support marketing integration in JBP process (Discovery, Big Bets, Growth Summits).
  • A change leader and influencer, this person will build a strategic programming to drive growth on full portfolio with our largest customers. They will set the agenda and ensure strength of execution to deliver both short-term and long-term results.

FAQs

What is the primary responsibility of the Associate Marketing Manager in Shopper Marketing?

The primary responsibility is to drive growth by executing PFC’s holistic omnichannel shopper strategy across strategic LF & SF customers for both the Quaker and Frito portfolios.

How many years of marketing experience are required for this position?

A minimum of 2 years of marketing experience is required for the Associate Marketing Manager position.

What kind of work culture can employees expect at PepsiCo?

Employees can expect a dynamic and inclusive culture that encourages them to bring their whole selves to work.

What are the key qualifications needed for this role?

The key qualifications include 2+ years of marketing experience, proven ability to build growth plans, forward-thinking approach, results-oriented mindset, and strong collaboration skills.

Will the Associate Marketing Manager be working with external partners?

Yes, the Associate Marketing Manager will partner with multiple marketing and customer development teams and retail partners nationally, as well as work with external agencies.

What are some key responsibilities of this role regarding retail partnerships?

Key responsibilities include leading the execution of Retail Media & Egrocery Strategy for strategic retail partners and supporting marketing integration in the Joint Business Planning process.

What does the career advancement look like at PepsiCo for this role?

PepsiCo provides a supportive team environment that encourages professional growth and development, enabling employees to learn and grow their skills for future opportunities.

How does PepsiCo approach sustainability in its operations?

PepsiCo is committed to inspiring positive change for people and the planet through sustainability goals.

Is the Associate Marketing Manager expected to influence others in the organization?

Yes, the Associate Marketing Manager is expected to be a change leader and influencer, building strategic programming to drive growth and ensuring strong execution to achieve results.

What can employees expect in terms of compensation and benefits?

Employees can expect competitive compensation and comprehensive benefits designed to fit their unique needs.

What makes you unique, makes us better.

Retail & Consumer Goods
Industry
10,001+
Employees
1965
Founded Year

Mission & Purpose

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet.

Benefits

  • Well-being

    We offer programs for you and your family to help you reach your personal physical, emotional and financial well-being goals.

  • Retirement Benefits

    Our savings and retirement benefits are designed to help you reach your future retirement goals.

  • Health and Insurance Benefits

    We’re committed to helping you and your family live a healthy lifestyle. Our medical options provide access to quality, affordable health care.