Logo of Huzzle

Home

Matches

Explore

Manage

Automotive System Marketing Director ADAS (f/m/d)

image

NXP Semiconductors

Jul 25, 2024

  • Job
    Full-time
    Expert / Leadership (9+ years)
  • Munich
  • Quick Apply

AI generated summary

  • You need extensive experience in automotive marketing, knowledge of ADAS technologies, strong leadership skills, and a proven track record in driving product strategies and market growth.
  • You will develop and execute marketing strategies for ADAS products, analyze market trends, engage with customers, collaborate with cross-functional teams, and drive product positioning and messaging.

Requirements

  • - Proven track record in ADAS architecture definition and development
  • - 15 years+ in defining and positioning solution for automotive market
  • - Strong experience in Business development and engagement with OEMs and Tier-1s
  • - Experience in Semiconductors, software and system solutions that enable car architecture evolution
  • - Strong business and technical acumen, customer focus/ external orientation
  • - Ability to mobilize resources, align internal stakeholders and lead global partner marketing programs
  • - Excellent communication and influencing skills – written and verbal

Responsibilities

  • - Setup and lead the automotive System track on ADAS
  • - Position NXP as the trusted partner for automotive HW and SW solutions for ADAS
  • - Define and position the future, differentiated system roadmap at the different regional OEMs
  • - Deliver system value proposition
  • - Ensure comprehensive portfolio alignment (system road mapping) toward one ADAS architecture strategy
  • - Use this early architecture understanding to influence the definition of new NXP products (processors, power management, communication interfaces)
  • - Engage with OEMs to define POC studies showing the benefits of NXP products – drive development & prototype engagements
  • - Manage global SW partners in the ADAS domains
  • - Map the ADAS competitive landscape and create strategy and plan how NXP shall best compete or partner
  • - Consolidate global OEM engagement opportunities (DW) and ensure the right engagement & follow up
  • - Engage effectively with OEM to build strong technical and management relationship
  • - Collaborate with Sales, BL AES and AA Product Lines, CTO and technical experts to define and implement an overall solution positioning

FAQs

What is the primary objective of the Automotive System Marketing Director ADAS position at NXP?

The primary objective of this role is to set up and lead the global automotive system activities on ADAS for NXP, developing a winning strategy and engaging with OEMs to position NXP as a trusted partner in automotive hardware and software solutions for ADAS.

What are the key responsibilities of the Automotive System Marketing Director ADAS?

Key responsibilities include setting up and leading the automotive System track on ADAS, defining future differentiated system roadmaps for regional OEMs, delivering system value propositions, engaging with OEMs for proof of concept studies, and managing global software partners in the ADAS domain.

How does NXP seek to position itself in the automotive market through this role?

NXP aims to position itself as the trusted partner for automotive hardware and software solutions for ADAS by developing system expertise, engaging with OEM advanced engineering teams, and executing a comprehensive ADAS architecture strategy.

What qualifications and experience are required for this position?

Candidates should have a proven track record in ADAS architecture definition and development, over 15 years of experience in defining and positioning solutions for the automotive market, and strong experience in business development and engagement with OEMs and Tier-1s.

What kind of collaboration is expected from the Automotive System Marketing Director ADAS?

The role requires collaboration with sales teams, business line experts, the CTO, and technical experts to define and implement an overall solution positioning for ADAS systems.

What type of skills are critical for success in this position?

Critical skills include strong business and technical acumen, excellent communication and influencing skills, the ability to mobilize resources, align internal stakeholders, and lead global partner marketing programs.

How does the Automotive System Marketing Director ADAS role influence the development of new NXP products?

The role involves using early architecture understanding to influence the definition of new NXP products, such as processors, power management, and communication interfaces, aligned with ADAS system strategies.

What is the strategic focus regarding the ADAS landscape in this role?

The strategic focus includes mapping the competitive landscape within the ADAS domain and creating plans on how NXP can best compete or partner, ensuring comprehensive alignment of the portfolio toward one ADAS architecture strategy.

image

NXP Semiconductors

Secure Connections for a Smarter World.

Manufacturing & Electronics
Industry
10,001+
Employees
2006
Founded Year

Mission & Purpose

NXP Semiconductors N.V. (NASDAQ: NXPI) enables a smarter, safer and more sustainable world through innovation. As a world leader in secure connectivity solutions for embedded applications, NXP is pushing boundaries in the automotive, industrial & IoT, mobile, and communication infrastructure markets. Built on more than 60 years of combined experience and expertise, the company has approximately 31,000 employees in more than 30 countries and posted revenue of $11.06 billion in 2021.