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B2B Creative Manager, EMEA

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Netflix

1mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Design
  • London

AI generated summary

  • You need 8+ years in a senior creative role, a strong portfolio including B2B work, experience in EMEA, excellent leadership, communication skills, and proficiency in design software.
  • You will oversee B2B creative asset development, manage vendor relationships, mentor agencies, ensure quality standards, and collaborate with cross-functional teams for timely, on-budget execution.

Requirements

  • 8+ years of proven experience in a senior creative role (senior creative, creative director with Art Director, Design Director experience) within the design, entertainment, advertising, or related industry.
  • A strong portfolio of impactful work spanning a range of different industries including robust examples of B2B creative, and a passion for the potential of Ads Marketing.
  • Passionate and curious about the advertising and media industry, marketing, brands, and entertainment.
  • Excellent leadership and management skills, with the ability to inspire cross-functional and external partners.
  • Experience working across EMEA markets, with a strong understanding of local market dynamics and cultures.
  • Strong communication and storytelling capabilities
  • Strong experience in brand and/or consumer marketing. Partnerships experience a plus.
  • Willing to invest the time and effort and sometimes even sacrifice personal goals for the benefit of the overall project.
  • Confident presentation skills and excellent communication skills.
  • Experience working in a fast-paced, deadline-driven environment.
  • Expertise in design software, such as Adobe Creative Suite and Figma.
  • Can flourish in our unique company culture.

Responsibilities

  • Oversee the development of a wide range of B2B creative assets from initial conception through to execution, including presentations, video and motion assets, print, web, email, social and activations/events.
  • Find and develop working relationships with new creative vendors and collaborators, as well as strengthening existing partnerships.
  • Manage and mentor external agencies and contracted art directors, copywriters, designers, and video editors, including setting priorities, assigning responsibilities/deliverables, and providing feedback to help them achieve their best work.
  • Introduce new agency partners and their agencies to the Netflix Ads brand, creative guidelines, platform and workflow.
  • Develop, implement, and monitor quality standards to ensure that all creative work is of the highest quality, and meets the needs of our Ads teams and the business at large.
  • Work in close partnership with our Creative Production and Operations team to ensure that creative work is completed on time and within budget.
  • Collaborate with cross-functional global and regional teams including: Ads Marketing, Creative Marketing, Measurement, Product Marketing, Content, Creative Production, and Comms.

FAQs

What is the main focus of the B2B Creative Manager role at Netflix?

The main focus is to lead end-to-end creative development for our advertising business, collaborating with external agencies and partners to create compelling campaigns and content.

What creative assets will the B2B Creative Manager be responsible for overseeing?

The manager will oversee a wide range of B2B creative assets, including presentations, video and motion assets, print, web, email, social, and activations/events.

How many years of experience are required for this position?

A minimum of 8+ years of proven experience in a senior creative role is required.

What type of industries should the candidate have experience working in?

The candidate should have experience in design, entertainment, advertising, or related industries, with a strong portfolio of impactful B2B creative work.

Is experience with EMEA markets necessary for this role?

Yes, experience working across EMEA markets and a strong understanding of local market dynamics and cultures is necessary.

Will the B2B Creative Manager be involved in managing external vendors?

Yes, the manager will manage and mentor external agencies and contracted creatives, including setting priorities and providing feedback.

What software proficiency is expected for the candidate?

Expertise in design software, specifically Adobe Creative Suite and Figma, is expected.

What personal attributes are sought for this position?

The ideal candidate should have a natural affection for entertainment and brands, be strategic, organized, an effective communicator, and thrive in a fast-paced environment.

Will the candidate have the opportunity to pitch marketing campaigns?

Yes, the candidate should have a passion for concepting and pitching unique and innovative marketing campaigns.

What is Netflix's stance on diversity and inclusion?

Netflix is committed to diversity and inclusion, celebrating it as a core value and promoting a meaningful interview experience for all candidates.

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Entertainment & Media
Industry
10,001+
Employees
1997
Founded Year

Mission & Purpose

Netflix is a leading global streaming service that offers a vast library of movies, TV shows, and original content to subscribers. Their primary goal is to provide entertainment and storytelling that captivates and resonates with audiences worldwide, transcending borders and demographics. Netflix's fundamental objective is to be the premier destination for viewers seeking diverse and high-quality content, fostering a culture of binge-worthy narratives and pushing the boundaries of digital entertainment.