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Brand Designer

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PepsiCo

3d ago

  • Job
    Full-time
    Junior & Mid Level
  • Design
    Creative Arts & Fashion
  • New York

AI generated summary

  • You need a Graphic Design degree, 2-3 years studio experience, strong brand/design portfolio, expertise in Adobe Suite, sketching, photography skills, and effective collaboration.
  • You will create high-quality brand designs, present concepts, sketch ideas, participate in brainstorming, iterate based on feedback, ensure brand consistency, and manage timelines for timely delivery.

Requirements

  • Bachelor's degree in Graphic Design or equivalent experience
  • 2 — 3 years studio experience as a graphic designer taking projects from concept through completion or brand, communication design background
  • Background + strong understanding of brand/graphic design as well as a understanding of motion design
  • Brand design background and style guideline experience, 360 visual identities
  • Strong portfolio of design work showcasing both print and digital projects
  • Strong typography and layout sensibility
  • Great sketching (digital and/or hand sketching) skills and idea development techniques to create and communicate concepts -- Illustration skills would be a
  • Foundational photography skills including lighting, composition, and retouching; ability to articulate ideas conceptually
  • Technically solid, able to illuminate ideas and visualize design stories across a variety of media
  • Expert at Adobe Creative Suite programs
  • Works well with others to deliver results; keeps others informed to avoid unnecessary surprises

Responsibilities

  • Creating high quality brand design solutions in a rapid paced, high-output environment
  • Present design concepts in a clear and concise manner
  • Quickly sketch ideas to create and communicate concepts
  • Participate and contribute in brainstorm sessions
  • Be able to iterate on designs based on direction and feedback from Brand Design lead(s)
  • Design in alignment to evolving brand needs with emphasis on brand consistency + meet business objectives
  • Ideate and construct ideas within a team-based design environment
  • Communicates regularly. Manages own timelines, milestones, and internal deadlines to ensure timely delivery

FAQs

What is the primary focus of the Brand Designer role?

The primary focus is to drive comprehensive brand and graphic design projects from ideation and strategy to execution, guiding brand design and crafting the brand design strategy.

What qualifications are required for this position?

A Bachelor's degree in Graphic Design or equivalent experience, along with 2 — 3 years of studio experience as a graphic designer, strong understanding of brand/graphic design, and a solid portfolio showcasing both print and digital projects.

What software skills are essential for the Brand Designer role?

Expert knowledge of Adobe Creative Suite programs is essential for this position.

What are the key responsibilities of a Brand Designer?

Responsibilities include creating high-quality brand design solutions, presenting design concepts clearly, participating in brainstorming sessions, iterating on designs based on feedback, and ensuring design alignment with evolving brand needs and business objectives.

What type of working environment should the Brand Designer expect?

The Brand Designer should expect a rapid-paced, high-output environment, requiring multitasking and collaboration with cross-functional teams.

How is the compensation structured for this position?

The expected compensation range is between $76,900 - $128,700, with bonuses based on performance and eligibility. Actual salary will be based on location, skills, experience, and education.

What benefits are offered to employees?

PepsiCo offers a comprehensive benefits package including medical, dental, vision, disability, paid time off, parental leave, retirement plans, and more, subject to eligibility.

Is there a focus on working within a team for this role?

Yes, collaboration is key, as the Brand Designer will work alongside others to deliver results and will participate in team-based design environments.

Are there opportunities for professional growth in this position?

Yes, there are opportunities for professional growth as the role involves engaging in comprehensive design projects and collaborating with cross-functional teams, allowing for skill development and career advancement.

Is there a requirement for motion design understanding?

Yes, a background in brand design along with a strong understanding of motion design is preferred for this role.

What makes you unique, makes us better.

Retail & Consumer Goods
Industry
10,001+
Employees
1965
Founded Year

Mission & Purpose

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet.

Benefits

  • Well-being

    We offer programs for you and your family to help you reach your personal physical, emotional and financial well-being goals.

  • Retirement Benefits

    Our savings and retirement benefits are designed to help you reach your future retirement goals.

  • Health and Insurance Benefits

    We’re committed to helping you and your family live a healthy lifestyle. Our medical options provide access to quality, affordable health care.