FAQs
What is the primary role of a Brand Image Specialist at Ralph Lauren?
The primary role of a Brand Image Specialist is to implement seasonal visual merchandising guidelines, execute mannequins, interiors, and window displays, enhance customer experience, promote the Ralph Lauren brand image, and support sales in stores within the designated region.
What qualifications are preferred for this position?
Preferred qualifications include education or proven work experience in Visual Merchandising, Fashion, or Design, experience with luxury or fashion retail brands, and photography skills.
What kind of experience is required for this role?
Previous experience in Visual Merchandising within a retail environment is required, along with a strong understanding of retail principles and merchandising techniques.
Will this position require travel?
Yes, the role requires a willingness to travel outside of the allocated region.
Are there specific working hours for this job?
The position requires working flexible hours, especially early mornings, to accommodate seasonal updates and merchandising activities.
What skills are essential for a Brand Image Specialist?
Essential skills include strong communication skills (both verbal and written in English), strong organizational skills, attention to detail, and proficiency in MS Office Suite.
What responsibilities does the Brand Image Specialist have regarding store teams?
The Brand Image Specialist is responsible for collaborating with store teams to maintain visual standards, training them on merchandising principles and internal seasonal guidelines, and developing seasonal floor plans.
How does the Brand Image Specialist utilize sales figures?
The Brand Image Specialist utilizes sales figures to support visual merchandising efforts and identify feedback callouts and opportunities to relevant internal departments.
What communication methods are used for reporting in this role?
Communication with relevant departments is conducted using the Ralph Lauren Store visit report sent weekly on Fridays.
Is there a need for physical activity in this role?
Yes, the role requires moving merchandise and decor/props for extended periods, which involves physical activity.